Which I’m actually kind of bummed about. I’ll admit it, I was that gal who searched for how to get it going now, I’ve just been so curious! But now it turns out that Timelines.com, a small company out of Chicago actually launched a suit claiming that Facebook‘s introduction would hurt its business. Well…yeah guys, I guess it would. Certain deja-vu of a couple of Winklevoss twins eh? But a federal judge refused to grant a temporary restraining order. Instead Facebook intends to delay full launch to October 6 instead of previously decided September 29.
By enabling developer access, some lucky 1.1 million users have installed the Timeline feature which will reorganize your profile into a scrapbook of your entire Facebook “life.” Ironically this is Facebook biting the suit bullet after it sued sites like Teachbook for the magical four letters B-O-O-K.
- Facebook Delays Public Launch of Timeline (mashable.com)
- Will Court Activity Delay Facebook’s Timeline Feature? (marketingpilgrim.com)
- Public Launch of Facebook’s Timeline Has Been Delayed (blogworld.com)
- Apple Might Only Launch iPhone 4S, Facebook Timelines Launch Delayed: Today’s Top Stories (mashable.com)
- Judge Refuses To Halt Facebook’s Timeline; Spills New Details (paidcontent.org)
I’ve yet to experience the Timeline feature. Facebook hasn’t made official statements about how larger brands will react to the new design, but expect the changes to be apparent. Even though many of the changes were geared towards developers, marketing need to understand that the aesthetic tweaks will actually affect the way that users navigate Facebook.
“Consistency in both functionality and appearance is really important to Facebook. We hope to make Pages more consistent with the new Timeline in the future.”
Hopefully Timeline will help brands to tell a story. Profiles will compile a user’s posts into one long blog post, organizing by timeliness. Since brand pages have taken on the appearance of user profiles in the past, it should be interesting to see how statuses, such as promotions, are organized. Relevance, will take on a new importance. This is twice as important because with the new version of Facebook, users will have full control over what posts and information is shared with them. Those they deem less important, will be banished to the Ticker. I’m going to assume that to most brands, the Ticker is a little bit of a setback.
I hope marketers see the new Facebook as a challenge. I know that at Abraham Harrison we strive to continually support our clients and our team with up-to-date, entertaining content. Bring it on Facebook version 53409854390438534.
- Facebook Overhaul – What Will It Mean for Marketers? (360PRBlog.com)
- Facebook Updates Timeline to Avoid Outing Unfrienders (mashable.com)
- How Facebook Timeline Might Radically Change the Look of Brand Pages [PICS] (mashable.com)
- Get The New Facebook Timeline Profile Now (crunchybytes.wordpress.com)