Tag Archives: socialism

Berlin Celebrates International Workers’ Day Today

According to Wikipedia:

“May Day occurs on May 1  and refers to several public holidays.  In many countries, May Day is synonymous with International Workers’ Day, or Labour Day, a day of political demonstrations and celebrations organised by the unions, anarchists, and socialist groups. May Day is also a traditional holiday in many cultures.”

Berlin Celebrates International Workers Day TodayWell, today is that day!  And, when Zan and I spent a little time at Berlin-Hauptbahnhof, there were wandering teams of emergency response ninjas in tactical Samurai armour and riot helmets anchored on their belts.

Well, this is a day that still a day of demonstrations and even some expected leitmotif rioting at night.

Night because 1 May is also a day for celebration as well.  It is a holiday day and all the shops are closed. The weather is already warm and blue.  There should be lots of amazing things going on outside all day and I will surely bring my  cameras — still and video — as Zan and I jump onto our bikes and pick around the city, seeing what’s going on and being just about as touristy as humanly possible!

439px 1mei Berlin Celebrates International Workers Day Today

OK, Berlin is not so much about dancing around the Maypole — this is neither the happy Hawaii Nei “May Day is Lei Day in Hawaii” nor is it the Pagan adoration of nature with roots in Germanic paganism.

Maybe in the South of Germany or elsewhere, but in Berlin, with its sometimes dangerous and surely passionate confluence of the East and the West, they care more about self-serving concepts of Utopia and the brotherhood of man and the Holy nobility of the Worker more than they ever consider Realpolitik — “so, how will anarchy work in a Modern, global, connected world, pray tell.”  Or even, something as simple as, “how will your proposed Marxist utopia afford to survive if not thrive in this interconnected, market-driven, capital-seeking, economy?”

Well, anyway, I really think that this is sort of a rite of passage for young hooligans everywhere, from throughout Europe.

P3040 Berlin Celebrates International Workers Day TodayI have been told by my European classmates that there’s a certain form of earnest intellectual who’s into this: Communist, Marxist, and also radical green as well as radical environmentalist, and so forth.

And, it is sort of like being a soldier and never having been deployed to a war zone: you never quite command respect as a clerk or a pencil-pusher if you don’t do a good rioting someone, some time, on May 1, during your youth.  The same holds true with anyone who indeed wants their wings in the world of academia, of counter-culture, of avant-garde “fight the powers” reform, and the like.

You need to cough on some pepper spray, massage the bumps and bruises from a nice billy-clubing, and then get that invaluable brand in the form of a misdemeanor or — even better — felony for civil disobedience — the only criminal charge  that is actually more valuable, offering more legitimacy and street cred, than a proper PhD.

Berlin Celebrates International Workers Day Today

Nannette’s Feast in Appomattox Virginia

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Nannette Saunders addresses the gang from the Appomattox Social Media Seminar 2009.

Nannettes Feast in Appomattox Virginia

Appomattox Social Media Seminar

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Jennifer Mills presents on social media at the Appomattox Social Media Seminar in rural Virginia.

Posted via email from Chris Abraham

Appomattox Social Media Seminar

DC is Becoming Social Media Rockstar

dctechkaraoke DC is Becoming Social Media Rockstar

Brett Petersel, Darren Harper, Chris Abraham at DC TechKaraoke

I am doing what I can to help DC become social media rockstar!  Here’s a photo of social media rockstar Brett Petersel, social media rockstar Darren Harper, and little ole me. If you have a chance, check out TechKaraoke!

Social Media Promotes Your Business

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Image by luc legay via Flickr

You are not too late to enjoy the benefits of social media — you will never be too late — because the spoils in social media marketing go to the company that can maintain its social media participation over the long haul over the long term. Start now, start later, and I guarantee that if you’re a lion-hearted social media marathoner, you’ll probably best your competition.  Anyway, Joseph Ratliff did a brilliant job getting you motivated in How The Social Media Promotes Your Business:

The great thing about social media marketing is it offers a place to talk about your business in a new setting that is a lot less threatening than many other types of advertising. Social media is not about the hard sell. Instead, it focuses on creating relationships with people. Social media allows business people to share some of their personal lives with others. This helps to overcome any fear or reservations connected to buying from people online.

If you’ve started a blog for your business, you already have your foot in the water. The next logical step is to begin commenting on other blogs related to your business. Spend some time searching for a few blogs that you enjoy and subscribe to them via an RSS feeder to manage your time. This will allow you to follow several blogs without having to go to each one every day. When you find a post you can contribute a useful comment to, go to the site and offer your thoughts. Leave a link, if you can, so the audience can link to your own blog. Make this a part of routine at least three times a week.

Next, choose one or two social media communities to join. There are dozens and dozens out there, so do not try to become visible everywhere. Two of the most popular social media communities for business networking are Twitter and Facebook. Both of these are effective sites to increase your relationship building skills with prospects. Combine some personal tidbits with some business information until you discover the perfect mix of both. Do not just focus on building big numbers of friends or followers. It isn’t all about the numbers. Instead, build a little slower and spend your time interacting with the people you meet.

Social Media Promotes Your Business

You Can’t Advise Clients on Social Media if You’re Not on Facebook and Twitter

Bloody great advice from Tom Foremski of Silicon Valley Watcher, Can You Advise Clients On Social Media If You Aren’t On Facebook Or Twitter?

  • You cannot know much about social media by reading about social media.
  • If you don’t blog, or aren’t involved in blogging through reading and commenting, you cannot know about blogging.
  • If you don’t use Facebook you can’t know what is acceptable behavior on Facebook.
  • If you don’t use Twitter you cannot know what is possible with Twitter.

Online Marketing and Online PR Converge

I got trained up in marketing and evolved into PR and there is a convergence going on. Not just between PR and marketing but also with advertising and … SEO (yes, I said it). David Hargreaves of Bitemarks agrees that there is a strong convergence — and so does the originator, Jeremiah Owyang:

Jeremiah Owyang produced an interesting piece earlier today asking what will happen to PR firms in a recession based on research among 200 PR agencies. I must confess I am not surprised to see that a small majority of firms are predicting that PR budgets were smaller than they were in fiscal 2008, but then if you if you look at any operating cost, I would be surprised if this wasn’t pretty much tracking the downward pressure on all operating costs.

Having said that I think cost reductions fall into two categories: reducing costs because in this climate ‘you can’ and ‘you need to be seen to’ and then there are those companies that are having to reduce costs because ‘they must’. I wonder what if the PR budget reductions are greater or smaller than comparable ad budgets?

I both agree and disagree with the second point Jeremiah makes when he says that “things don’t look too rosy for the PR industry.” If you are a traditional PR agency doing the same old stuff then I would be worried. However, if you accept that the world has changed and embracing social media is neither an option or an add on to your traditional offering then the world looks rosier.

By putting social media at the centre of what we do, we have a fantastic opportunity to extend our remit more broadly into the world of online marketing. Far from being gloomy, as someone who has been involved in the PR industry for 20 years and who has always embraced technology, the future for the industry has never been more exciting.

Sage Advice to a PR Professional of Tomorrow

Earlier this week, I guest lectured on digital PR at the American University and reported on the experience, Public Relations and Communications’ Future is Bright!. I said that I would not write anything nice unless someone sent me a thoughtful email from the class.

Well, I received two nice notes, one from Juliana Serafini (who promises to email me again next week) and one from Kari Elam, who had a lot of great question.  I will not expose her questions, but the long story short is that Kari is writing for music, culture, arts, and society blogs and wonders if that it good enough as a way of writing herself into a smashing agency job in PR and I told her that while it couldn’t hurt, it is also essential for her to go a little further.

Well, here is the ‘sage’ advice I give to Kari:  Kari, what you’re doing for your current blogs is more editorial writing.  While editorial and column-writing might very well help you with a publishing career in the future — and doesn’t hurt your portfolio — I must underscore the fact that while blogging about music — being a blogger — is super-important when it comes to being a respected part of the community — the “who the hell are you?” factor, there is another more important blogging strategy to pursue if you want to end up in a top-ten national PR firm.

What you need to do, in addition to blogging is “meta blogging,” — blogging about social media, about digital PR, about public relations, about advertising, etc…  It is really important to make sure you’re always taking a step back and think not only about the what of social media but also about the why and how.

What this could look like is a blog about your studies of PR at AU and what you’re learning and how it contrasts with what you’re learning at your PR Internship. If you’re interested in music, society, the arts, and culture, explore it in the context of the Internet, of online branding, ads, Twitter, Facebook, MySpace, and even television and radio.  How do you see what you’re learning about traditional PR dovetailing into social media marketing and digital PR?  Can you see a continuum?  Can you maybe help the fogies of traditional PR find their way to digital PR?  If you can light the path and maybe even map the way, you’re golden.  Move to NYC and start shopping for apartments, you’ll be on Madison Avenue in no time.

However, don’t forget the basics. As a PR consultant, you will be required to know how to not simply consume content (read blogs), not only produce content (blog), but analyze and understand how to conversation works, how best to leverage and participate in conversation, and also how best to manage conversation and manage reputation.  Being a PR professional is about knowing how things work behind the curtain. And, since you are young and “cyber,” people assume that you have a valuable and important insight into the future.

PR firms are beginning to realize that “all kids get the Internet” may be true, but not in the way they thought — that “kids” get the Internet with only the level of sophistication that people from 35-50 get television — as a source of entertainment and information.

So, it is your job to publicly and prove, on a daily basis, on a blog, that you get what’s going on, that you’re current with the movers and shakers, that you have a passion for that space, and also that you will be able to prevent the future from blindsiding your PR VP and your client by keeping on top of technology, social media, new PR, and new and important channels through which you need to use to promote and protect your clients.

Your music blogging and your trend blogging and your other blogging means that you can now think like a blogger and that you’re accepted into the blogosphere — which is an important first step.  The second step is proving you can strategically and even tactically make the Internet work for your clients and your agency.

Not to insult us marketing, advertising, and PR bloggers and blogs but there is a lot of room in the Power 150 for more voices, that’s for sure.  If you start today, you may very well shoot up the list. A new voice is always welcome. Also, don’t be intimidated by what this sort of blogging means.  You don’t have to act out of your focus.  Take what you already love and then just spend some time getting meta on it — spend some time playing.  Spend some time taking the articles you’re writing elsewhere and slice them and dice them a little academically.  Do things like create your own case studies and give away the sort of campaigns you might recommend yourself.  Feel free to critique or compliment campaigns and brands and firms and agencies — especially the ones you’d like to work with.

I swear to God, you can write yourself into this business.  You can write yourself into a very fine career as a PR professional. You’re good as gold if you can prove that you’re both someone who has been trained in traditional PR and who gets digital PR; that you’re someone who gets both theoretical social media as well as practical social media.

And, good luck to you, Kari!

Via Chris Abraham

Advice to a PR Professional of Tomorrow

Earlier this week, I guest lectured on digital PR at the American University and reported on the experience, Public Relations and Communications’ Future is Bright!. I said that I would not write anything nice unless someone sent me a thoughtful email from the class.

Well, I received two nice notes, one from Juliana Serafini (who promises to email me again next week) and one from Kari Elam, who had a lot of great question.  I will not expose her questions, but the long story short is that Kari is writing for music, culture, arts, and society blogs and wonders if that it good enough as a way of writing herself into a smashing agency job in PR and I told her that while it couldn’t hurt, it is also essential for her to go a little further.

Well, here is the ‘sage’ advice I give to Kari:  Kari, what you’re doing for your current blogs is more editorial writing.  While editorial and column-writing might very well help you with a publishing career in the future — and doesn’t hurt your portfolio — I must underscore the fact that while blogging about music — being a blogger — is super-important when it comes to being a respected part of the community — the “who the hell are you?” factor, there is another more important blogging strategy to pursue if you want to end up in a top-ten national PR firm.

What you need to do, in addition to blogging is “meta blogging,” — blogging about social media, about digital PR, about public relations, about advertising, etc…  It is really important to make sure you’re always taking a step back and think not only about the what of social media but also about the why and how.

What this could look like is a blog about your studies of PR at AU and what you’re learning and how it contrasts with what you’re learning at your PR Internship. If you’re interested in music, society, the arts, and culture, explore it in the context of the Internet, of online branding, ads, Twitter, Facebook, MySpace, and even television and radio.  How do you see what you’re learning about traditional PR dovetailing into social media marketing and digital PR?  Can you see a continuum?  Can you maybe help the fogies of traditional PR find their way to digital PR?  If you can light the path and maybe even map the way, you’re golden.  Move to NYC and start shopping for apartments, you’ll be on Madison Avenue in no time.

However, don’t forget the basics. As a PR consultant, you will be required to know how to not simply consume content (read blogs), not only produce content (blog), but analyze and understand how to conversation works, how best to leverage and participate in conversation, and also how best to manage conversation and manage reputation.  Being a PR professional is about knowing how things work behind the curtain. And, since you are young and “cyber,” people assume that you have a valuable and important insight into the future.

PR firms are beginning to realize that “all kids get the Internet” may be true, but not in the way they thought — that “kids” get the Internet with only the level of sophistication that people from 35-50 get television — as a source of entertainment and information.

So, it is your job to publicly and prove, on a daily basis, on a blog, that you get what’s going on, that you’re current with the movers and shakers, that you have a passion for that space, and also that you will be able to prevent the future from blindsiding your PR VP and your client by keeping on top of technology, social media, new PR, and new and important channels through which you need to use to promote and protect your clients.

Your music blogging and your trend blogging and your other blogging means that you can now think like a blogger and that you’re accepted into the blogosphere — which is an important first step.  The second step is proving you can strategically and even tactically make the Internet work for your clients and your agency.

Not to insult us marketing, advertising, and PR bloggers and blogs but there is a lot of room in the Power 150 for more voices, that’s for sure.  If you start today, you may very well shoot up the list. A new voice is always welcome. Also, don’t be intimidated by what this sort of blogging means.  You don’t have to act out of your focus.  Take what you already love and then just spend some time getting meta on it — spend some time playing.  Spend some time taking the articles you’re writing elsewhere and slice them and dice them a little academically.  Do things like create your own case studies and give away the sort of campaigns you might recommend yourself.  Feel free to critique or compliment campaigns and brands and firms and agencies — especially the ones you’d like to work with.

I swear to God, you can write yourself into this business.  You can write yourself into a very fine career as a PR professional. You’re good as gold if you can prove that you’re both someone who has been trained in traditional PR and who gets digital PR; that you’re someone who gets both theoretical social media as well as practical social media.

And, good luck to you, Kari!