For what it’s worth, I am a top 1% influencer on Kred, apparently.
It’s been a landmark year for technology and the World Wide Web. 2011 marked the beginning of influence measuring trends.
From ProSkore to Klout to Kred and Peer Index, there has been no shortage of algorithms judging our every online move. This has been a positive introduction for HR departments particularly in the marketing and public relations realms. No longer are potential candidates necessarily just screened for their private behaviors, but for their professional drives and personal branding.
Although Klout and its competitors have come under fire for imperfections, they’ve also pioneered a path which was necessary given the continuous evolution of social media. Oscar Del Santo gives a great overview of where influence measuring softwares have won and lost this year over at Business 2 Community.
I have to admit I was one who suffered. Earlier this year Klout tweaked its algorithm so that many users’ scores, including my own, plummeted. Many questioned the content that Klout was judging and the different weights that it would put on different social media outlets. To play “Devils Advocate With Sense of Humor,” I have to reference one of my favorite articles of the year- “The Only Person We Can Find With A Perfect 100 Klout Score“. (Hint– it’s not Mark Zuckerberg) The biggest problem that experts discussed– how to translate great offline success when an individual’s Klout score may seem uncharacteristically low. Luckily, Klout and its creative team continue to explore new features that can capitalize on both creativity and reliability.
May 2012 be a year of honing what is good, but has the potential to be great.
- Hey, Klout, What Are You Really Measuring? (adage.com)
- You Know Your Klout Score. What’s Your Kred Score? (mashable.com)
- Don’t be shy. Flaunt your Klout! (dachisgroup.com)
- How does Klout social influence rank work? (dailybloggr.com)
- Does Klout Score Really Matter? (community.constantcontact.com)
Feeling rather curious about top influencers on a topic of your choice? Klout has your back as it introduces its Topics beta page today.
As a single number, the Klout score is very useful in ranking overall influence and making a quick judgement. There’s also drawbacks to eye-balling a single number, which Klout intends to conquer with the Topics page. A user is more than than just a 1-100 rating.
The Topics page’s intention is to provide greater context. Klout presents top influencers regardless of their overall score. Pages will analyze topical content, top +K recipients and intends to still add further trends and related content in the near future. Those sneaky enough to opt into the Topic Page perk last month can now access the preview, but if you’re still waiting, Klout is letting more and more people in everyday. FYI- they’ve passed on the nugget of wisdom that it really doesn’t hurt to tweet…
Feedback has been positive thus far and Klout thinks this introduction will inspire new users and greater interaction between influencers.
- Klout: Nearly the Same Size as Twitter (clickfire.com)
- Klout – What is it? (bizznesscard.wordpress.com)
- Klout does not measure influence [Alan Stevens] (ecademy.com)
- Klout adds topic pages – as preview perk for influential users (stuartbruce.biz)
- Do Klout scores really matter? (thecontentlab.icrossing.com)