Today I did a webinar for Bulldog Reporter PR University titled “Google+ for PR: Mastering Google+ Pages and Hangouts—Best Bets for Brands in 2013” and while I was indeed sharing the stage with the amazing Stephanie Scott, Katie Morse, Danielle Brigida, and Brian Pittman, this is just my part of the presentation without any edits or changes or cuts — so you’re welcome to enjoy just my part of it, wherein I talk about the three types of Google+ for Brands adopters: Hot & Heavies, Afterthoughts, and Zombie Ghost Towns. I hope you enjoy this, learn loads, and ask me tons of questions. Via Google+ for Brands Best in Show Webinar from Chris Abraham.
Maybe the reason why you can’t even quite get into the top-five or number-one spot on Google search is because you’re not spending enough time or money getting the best Web host and Web server you can afford and then optimizing how your serve your Web pages, especially when your modern CMS is backed by a database.
I have a theory that both where you end up on search results as well as how much money you can make advertising AdWords ads via AdSense depends not merely on SEO or surfing the right trends or even finding the long tail sweet spot, but also on how quick, responsive, reliable, and durable the server that hosts your blog or site is. The faster the page loads, the better your site will rank on Google search, all other things being equal. Take it to the bank.
When my server was really under-powered and unoptimized, I was averaging $4/day, then after moving stuff around and optimized, it went up to a more reliable $11-25/day. Then, the site started getting more popular from better ranking and then the reliability decreased and the daily take returned to $4-6/day or so.
Now, with more physical RAM in the box and some cloud-based back-up to handle big popularity spikes, I am seeing quite a few $15-$25/day pay-outs.That’s only one person’s experience, but that’s all I got.
What I am going to tell you is not hard science. I might even be recognizing the wrong patterns. And, my sample size is one subject over a long period of time, my blog, Because the Medium is the Message, which is a very big, old, blog with 6,894 posts, 4,631 comments, 4,244 categories, and 14,092 tags — all back-ended by a MySQL database and fortified with WP Super Cache on a dedicated server.
My blog gets about 50,000 visits-a-month and once-in-a-while I will get a spike to 20,000 visits in a day — for example, when I surfed the Royal Wedding coverage. I serve AdWord ads on the site and I have been noticing that all things being equal, whenever my system administrator adds RAM memory, is able to optimize the database, increase uptime, and add either bandwidth or resources to the box that in some way makes the site quicker to serve, especially when slashdotted or digg-dotted from popularity, then Google rewards me with more advertising revenue.
And this happens not only during the days when I am being crashed by being mentioned on Mashable or retweeted by Guy Kawasaki, adding hardware and software resources to my dedicated server that adds to the box’s durability, reliability, and especially quickness and responsiveness is what does it on a daily basis.
And, I understand why Google does this. Isn’t this obvious? They are looking to provide their visitor, their users, their searchers, with a seamless and splendid experience. So, amazing user interface and quality of research and content cannot be enjoyed from a site that has repeatedly shown that it is habitually slow or unresponsive.
I honestly believe that the time a page loads is an important variable in the algorithm that Google deploys when it is indexing and ranking resource sites. You might have your user interface, site architecture and content completely sorted out; you might have organic link-tos and a PR of 5 or above; but at the end of the say, Google won’t send its searchers to a site that won’t load fast.
Cheap, slow hosting is fine when you’re new, but when you get as big as the Chris Abraham blog, with almost seven-thousand active posts and an open-season on comments, you really need to make sure your hardware can match your traffic, your popularity, your spikes, and your database requirements–and exceed them–or Google might give you ranking demerits and you might lose the trust and faith that Google had in you, resulting in their needing to either rank you down a few or off the front page so as to prevent a negative user experience.
Don’t forget that this is especially important for someone who is using Google on a smart phone. These folks are searching for timely information, especially when they’re on the road having a mobile web experience. After suffering through EDGE or 3G bandwidth issues just to reach Google, getting a “database cannot connect” from your site or blog doesn’t make you look good nor does it make the search engine that referred you.
What do you think? What are your experiences? Via Biznology
There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. To be honest, it really doesn’t matter what you do to keep your blog running on a daily basis, but it’s essential that you don’t allow your blog to be categorized as “archived” by search engines, to say nothing of being forgotten by your readers. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is. Google is worse than a Harvard Dean when it comes to judging you. “What have you done lately” is the name of the game and it is better for your career as a blogger to write filler during those times you’re not in the blogging mood: you’re having a crisis of faith, distracted by something else, or time-crushed by a well-paying job, for example.
A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. Below are the next batch of questions and answers. I hope they answer your questions. And I have really enjoyed answering them.
I really felt like I needed to rush it through my recent free 30-minute How to Use Google+ for Business webinar, and that made me sad.
There is so much ground to cover.
So I sat down and used my trusty copy of Camtasia to record just about everything I know in this 80 minutes of (obviously unscripted) tutorial on how to use Google+ for business, because there is so much to discuss.
With so many social networking sites out there, it’s nearly impossible to keep up, especially with the release of Google+ brand pages about a month ago. At this point, it may be hard to make yourself create and maintain another social media site for your business. Well, this one may be worth it because lets face it, it’s Google, and like we expected they’re integrating brand pages into organic search results in more ways than one.
Option A: Organic Search Results for Brand Page Updates
Choose your keywords carefully when posting updates to your brand pages because they’re popping up in organic search results. Make sure you’re optimizing your status updates to get the best SEO results. By using well thought-out key words, your brand page posts will increase in the Google ranking system, increasing your Google+ presence, and ultimately increasing traffic to your site.
Option B: Organic Search Results for Personal Pages
Now when people talk about your brand on their personal Google+ pages, it will show up as an organic search result. So make sure you’re always keeping an eye out for what other people are saying about your brand on Google+, because what they say may show up on the first page of a Google search for your brand. Create valuable and interesting posts that are share worthy to your Google+ viewers. Enticing people to share your post will get the right search results on the Google search page you want.
Thanks for the insight HubSpot Blog.
- Google+ Status Updates Now Appearing in Organic Search Results (hubspot.com)
- 5 Essential Tactics to Jumpstart Your Google+ Business Page (hubspot.com)
- Use Google Plus To Bring Traffic To Your Website By The Boat Load (profitworks.ca)
- Google+ brand pages start appearing in Google search results (digitaltrends.com)
- Google+ Brand Pages Now Appearing in Google Search Results (survivalguide4idiots.com)
Last week I dissected a blogger outreach pitch email line-by-line in A detailed analysis of a perfect blogger pitchas a way of proving that no matter how brief and conversational one of Abraham Harrison‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today I plan to go through, line by line, a site we create to support all of our blogger outreach campaigns. You can call it a Social Media News Release (SMNR) or a microsite, a resource site, or a fact sheet. To those of you who are in communications, you’ll recognize the structural similarity between it and a traditional news release or press release.
What’s new in Google+?
Google just recently launched a series of community guides to help organizations, including nonprofits and companies to celebrities and athletes, to fully utilize the platform and effectively interact with other users.
Each section breaks down the unique features of Google+ and its capabilities piece-by-piece, specifically tailored to the type of community user. For instance, the Google+ for Media section explains how target audiences can be managed with Circles or how users can share links to news articles that will show up on people’s streams.
Did you know that you can even claim authorship on Google search by adding an author tag to your content?
You’ll find case studies, strategies, and additional links on how to optimize Google+ for your personal or professional brand.
It can’t get any simpler than this. Google is really reaching out to the diverse group of Internet users and social networkers in an effort to build its community growth online.