Tag Archives: public

How To Use Private Mode Browsing In Firefox To Protect Your Data

Everyone occasionally finds themselves using a friend’s computer or a public computer. No matter how much you trust your friends you may find that you are concerned with the possibility of leaving behind automatically saved passwords, cookies, and other cached data.

Firefox has a built in solution to this problem. This solution is called “Private Mode Browsing” and can be activated with a simple keyboard shortcut. (crtl-shift-P). The video below goes into the details of how to use this feature:

Please let me know if you find this useful. Thanks.

You can find this video and other “How To” videos on the HowToPhil website

Chris Abraham Included In Public Relations Blogs – 25 Essential PR Bloggers You Should Be Reading

Our very own Chris Abraham was included in Public Relations Blogs – 25 Essential PR Bloggers You Should Be Reading:

Keeping up with what’s new and interesting in public relations news is important – vital strategies, tips and trends are shared each day that can impact your business. Whether you’re looking for best practices on press release distribution or simply how to take advantage of social media, these blogs will prove invaluable. To keep up with the hottest and highest quality content, below are 25 essential public relations blogs you should be reading:

PR Squared — PR Squared is a blog by Todd Defren, a principal at SHIFT Communications, which focuses on conversations about social media and marketing.

Brian Solis — Brian Solis, Principal of FutureWorks, gives insights into the convergence of PR, Traditional Media and Social Media at his popular blog.

Peter Shankman — Peter Shankman’s blog looks at thinking about Social Media, PR, marketing, advertising, creativity, and customer service.

Dave Fleet — DaveFleet.com is about communications, public relations, marketing and social media, and the areas where those topics intersect.

Danny Brown — This blog by Danny Brown, co-founder of the SRM group, focuses on the use of social media, PR and marketing,

Conversation Communications — This blog by Arik Hansen, principal of ACH Communications, covers all things related to digital PR strategy and community building.

Social Media Explorer — A blog by Jason Falls, Social Media Explorer, covers public relations, social media, search marketing and many topics in between.

Chris Abraham — Chris Abraham, President and COO of Abraham Harrison LLC, writes this blog on developing news and updates in the world of public relations and social media.

PR in Your Pajamas — A blog about integrating using public relations and business coaching for results, Elena Veis, tells how integrating these areas will lead to success for your business.

O’Dwyer’s PR Blog — O’Dwyer’s blog covers PR, public affairs, marketing and the world of communications.

TopRank Online Marketing Blog — The Online Marketing blog maintained by the team at TopRank Online Marketing provides helpful information on areas such as SEO, social media marketing, business blogging and online PR.

Influential Marketing Blog — Rohit Bhargava maintains the Influential Markeitng Blog, a site that focuses on information and resources on creating compelling marketing, advertising and public relations strategies.

AimClear Blog — The aimClear blog is a resource for search engine marketing for advertising agency, in-house and public relations professionals.

A Take on Tech PR by Drew Benvie — A blog by Drew Benvie, managing director of 33 Digitial, that gives insights and information on tech public relations and how it can help you.

Media Culpa — Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin.

The Buzz Bin — The Buzz Bin provides a point of view on integrated communications, including PR, social media, interactive and general marketing topics.

Spin Sucks — Spin Sucks is the agency blog of Arment Dietrich and covers social media, online PR and all things in between.

PR Couture — PR Couture explores the ever-evolving role of public relations, marketing and social media in the fashion industry.

PRSA ComPRehension — PRSA ComPRehension is a blog on PR best practices from Public Relations Society of America members.

Beyond the Hype — Beyond the Hype conveys the opinions, insights and experiences in public relations and advertising from senior communications counselors at Lois Paul & Partners.

Adam Sherk — Adam Sherk is a Search and PR strategist, helping news and content sites with enterprise SEO and audience development, including social media marketing and other forms of online public relations.

Measurement Matters — Measurement Matters gives insights and information on the areas of public relations, social media and how media analysis and evaluation relates to them.

College Web Editor — College Web Editor is a helpful resource with information about the Web, marketing, and PR in higher education.

Deirdre Breadenridge PR 2.0 Strategies — Deirdre discusses social networking, blogging, microblogging, podcasting, streaming video, RSS technology and how communications is changing the way that businesses need to think.

Journalistics — Journalistics is a blog dedicated to covering all topics at the intersection of public relations and journalism today.

Be sure to check out the original post.

Chris Abraham Included In Public Relations Blogs 25 Essential PR Bloggers You Should Be Reading

Sage Advice to a PR Professional of Tomorrow

Earlier this week, I guest lectured on digital PR at the American University and reported on the experience, Public Relations and Communications’ Future is Bright!. I said that I would not write anything nice unless someone sent me a thoughtful email from the class.

Well, I received two nice notes, one from Juliana Serafini (who promises to email me again next week) and one from Kari Elam, who had a lot of great question. I will not expose her questions, but the long story short is that Kari is writing for music, culture, arts, and society blogs and wonders if that it good enough as a way of writing herself into a smashing agency job in PR and I told her that while it couldn’t hurt, it is also essential for her to go a little further.

Well, here is the ‘sage’ advice I give to Kari: Kari, what you’re doing for your current blogs is more editorial writing. While editorial and column-writing might very well help you with a publishing career in the future — and doesn’t hurt your portfolio — I must underscore the fact that while blogging about music — being a blogger — is super-important when it comes to being a respected part of the community — the “who the hell are you?” factor, there is another more important blogging strategy to pursue if you want to end up in a top-ten national PR firm.

What you need to do, in addition to blogging is “meta blogging,” — blogging about social media, about digital PR, about public relations, about advertising, etc… It is really important to make sure you’re always taking a step back and think not only about the what of social media but also about the why and how.

What this could look like is a blog about your studies of PR at AU and what you’re learning and how it contrasts with what you’re learning at your PR Internship. If you’re interested in music, society, the arts, and culture, explore it in the context of the Internet, of online branding, ads, Twitter, Facebook, MySpace, and even television and radio. How do you see what you’re learning about traditional PR dovetailing into social media marketing and digital PR? Can you see a continuum? Can you maybe help the fogies of traditional PR find their way to digital PR? If you can light the path and maybe even map the way, you’re golden. Move to NYC and start shopping for apartments, you’ll be on Madison Avenue in no time.

However, don’t forget the basics. As a PR consultant, you will be required to know how to not simply consume content (read blogs), not only produce content (blog), but analyze and understand how to conversation works, how best to leverage and participate in conversation, and also how best to manage conversation and manage reputation. Being a PR professional is about knowing how things work behind the curtain. And, since you are young and “cyber,” people assume that you have a valuable and important insight into the future.

PR firms are beginning to realize that “all kids get the Internet” may be true, but not in the way they thought — that “kids” get the Internet with only the level of sophistication that people from 35-50 get television — as a source of entertainment and information.

So, it is your job to publicly and prove, on a daily basis, on a blog, that you get what’s going on, that you’re current with the movers and shakers, that you have a passion for that space, and also that you will be able to prevent the future from blindsiding your PR VP and your client by keeping on top of technology, social media, new PR, and new and important channels through which you need to use to promote and protect your clients.

Your music blogging and your trend blogging and your other blogging means that you can now think like a blogger and that you’re accepted into the blogosphere — which is an important first step. The second step is proving you can strategically and even tactically make the Internet work for your clients and your agency.

Not to insult us marketing, advertising, and PR bloggers and blogs but there is a lot of room in the Power 150 for more voices, that’s for sure. If you start today, you may very well shoot up the list. A new voice is always welcome. Also, don’t be intimidated by what this sort of blogging means. You don’t have to act out of your focus. Take what you already love and then just spend some time getting meta on it — spend some time playing. Spend some time taking the articles you’re writing elsewhere and slice them and dice them a little academically. Do things like create your own case studies and give away the sort of campaigns you might recommend yourself. Feel free to critique or compliment campaigns and brands and firms and agencies — especially the ones you’d like to work with.

I swear to God, you can write yourself into this business. You can write yourself into a very fine career as a PR professional. You’re good as gold if you can prove that you’re both someone who has been trained in traditional PR and who gets digital PR; that you’re someone who gets both theoretical social media as well as practical social media.

And, good luck to you, Kari!

Via Chris Abraham

Guest Lecturing on digital PR at American University

I just returned from guest lecturing for Chris Boesen at American University’s School of Communication’s Public Communication department. The class was full of seniors who aspire to join the PR workforce. I didn’t talk gloom or doom because I told them a secret. I told all of the fresh-faced smarties the secret that will make them competitive if they’re smart: become social media producers instead of being just social media consumers: start blogging yourself into Edelman, Ogilvy, Burson, Ketchum, Fleishman, and Qorvis.

So, hopefully they’ll write themselves right into an entry-level position in 9 months when they all graduate — if they’re smart (and they seemed like they were — a bunch of them already blogged and Twittered, some of them on their own and some of them because of a class — who cares how!). I also told them that I would be happy to help them in any way they can now and in the future — with one condition: they they send me the link to their blog. If they can provide me with a link to a blog that is about digital PR, new PR, PR, communications, marketing, or social media, I am at their service. Otherwise, fuck ‘em! (it’s for their own good).

So, if you want to learn more about my experience guest lecturing around Washington, check out Chelsea Reviews My Comm350 Guest Lecture. I will plan on blogging about my experience at American University again; however, I am going to first see if anyone there has has much chutzpah as the lovely Miss Chelsea Clark did over at UMD.

Is it sort of like a Schrödinger’s cat situation: if Chris Boesen’s students reach out to me via a blog post, a tweet, via email, or via phone, I will follow-up with a very positive and adoring post (a total of two for American) but if it ends up being a dud (sorry Chris), then I will have to be more lukewarm in my follow-up review.

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PR v SEO Debate on Twitter

Thanks, Simon Wakeman, for catching up with your RSS and Twitter feeds! Love this one:

Stuart Bruce has a nice summary of a debate that’s been happening on Twitter and elsewhere about the relative roles of public relations and search engine optimisation (SEO). For me the two are very different beasts, although there is some crossover. Stuart hits the nail on the head identifying SEO as one of the many tools that a rounded public relations practitioner should have available for use, depending on the objectives of the public relations campaigns and the best way to achieve them.

Via Chris Abraham

Why is PR Slow to Adapt to New Media?

Audio discussion by Joni Wedderburn about the public relations industry’s slow acceptance of the new media phenomenon via the Internet Archive

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What You Can Learn from Twitter's Success

Rohit Bhargava from the Influential Marketing Blog just posted a very insightful article about how we entrepreneurs can learn from Twitter, 7 Lessons Entrepreneurs Can Learn From Twitter’s Success — basically, make things easier, better, more open (as in API), and more insidious (all of Twitter’s competitors feel compelled to integrate with Twitter — how insidious is that — open API wins again):

By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has hit mainstream isn’t really the right metric to use. It’s more powerful to note that for a large group of Twitter enthusiasts, to spend even a day without using it would be as bad (or perhaps even worse) than not having email. It has become just that necessary. How did the site get to this point? And what are the lessons that any entrepreneur might be able to learn from how it got there? Here are a few thoughts on the real secrets behind Twitter’s success:

Focus on real time. For the socially connected online, there is little use for yet another place to talk to your friends. If anything, we all have too many of those to start with. But a site dedicated to RIGHT NOW stands out. It’s useful in a way that none of the other sites we use are.

Skip the extra step. Approving every friend request can be a lot of work – even if you’re not the most popular of people. It does make sense on most social networks, but when it comes to posting updates on Twitter, if you do it publicly, anyone can follow you without approval. The result is that any user’s audience on Twitter can grow exponentially without barriers.

Force your customers to do less. If you have ever heard the saying that “less is more” – Twitter is the ultimate proof of that. The forced 140 character messages have made us all refocus on brevity, and as a result of this volume decrease, those of us that are constantly overcommunicated look to the site as the one place where we can still feel that we are on top of the flood of communication that rules our lives.

Build enough evangelists to compensate when things go wrong. One of the most well known facts about Twitter is that the service has been notoriously unreliable and crashed frequently. Though it is much improved from those days, the site still goes down or loses functionality relatively regularly. Yet it has managed to build up enough power users and evangelists, that people forgive their down times and keep coming back.

Integrate with the most popular competition. The single most useful feature I personally uncovered from Twitter was the ability to integrate it into my Facebook page so that may Twitter updates also become my status on Facebook. This demonstrates a fact that many entrepreneurs already know – by integrating with your competition where your “customers” currently are, you make it easier for them to migrate over to your site.

Launch where your influencers are. A big reason for the early success of Twitter was their launch at the SXSW Interactive festival two years ago. It was a place where all the influencers that matters for Twitter were already going to be and putting the site in front of them there allowed them to become word of mouth ambassadors for the site following the event.

Offer a public ranking or authority. The final element that has helped Twitter to succeed is that it has a built in authority ranking with the number of followers you have. This is located right beneath your username on the site and it’s high visibility means that it is easily the ultimate metric for anyone using the site. And you can’t help but want that number to go higher.

Via Chris Abraham

Guest Lecturing on Blogger PR to Communications Undergrads at UMD

I spoke to two classes of communications majors today about digital PR and social media marketing. It was a wonderful experience. The University of Maryland undergraduate course was called Comm350: Public Relations Theory and their communications professor, Sahar Mohamed Khamis, was amazing generous and welcoming, basically handing me the reins to her class, sight unseen.

The class is described as:

The historical development and contemporary status of public relations in business, government, associations and other organizations. Application of communication theory and social science methods to the research, planning, communication and evaluation aspects of the public relations process.

Everybody was super bright and super nice to me. One thing I was concerned about is that in both classes I taught today, both Comm350, only a couple people had Twitter accounts and I think there were just a couple folks who have a blog or who had every blogged. And these are our future PR professionals. Of course, when I asked, 100% of the students in both classes were on Facebook. Natch.

Well, I presented my A Guide to Blogger Relations slide show and then took questions. I told them that blogging, Twittering, and participating in the wider conversation would almost guarantee them a good job at a local or national agency after college. I told them that they should all, separately or in concert, start writing a blog about their take on communication, on advertising, on popular culture, on television, on PR, on social media — that the thing they learn in class every day would be interesting to the blogosphere, seen through their young eyes. That there is no doubt in my mind that you can really and truly write yourself into the job of your dreams and if they didn’t blog, all of them, they were darned fools (well, maybe I didn’t say it — it was implied).

I receive quite a thank you note from one of student from the first class, Miss Chelsea Clark, who not only asked a question but also said the following nice things — a mixture of review, testimonial, and, I dare say, her first blog post once removed:

I walked into my Comm350 class on Tuesday expecting to sit there taking notes for an hour and a half like usual. Instead, our professor announced we were having a guest speaker. I was thinking to myself that this could go one of two ways: really interesting and way better than cramping my hand taking notes, or really boring and put me to sleep.

Our guest speaker took the floor and introduced himself and described what his company does. I’ve learned about blogs in PR before, but I was never really able to link the two together. Yeah, so blogs are a new media outlet, but how does that help clients? How do businesses personally benefit from random people around the country writing about their hobbies and interests? I never really understood the connection until Chris’ presentation.

He described how he would have his team search for blogs that were written about topics that relate to his clients and then send out mass emails to the bloggers to ask them to write about his clients. He was worried that we would think he was a spammer, but, having made many annoying calls and emails to reporters myself, I knew how he felt. He then showed us results of actual bloggers that wrote about his clients. He got so excited! We all recognized this feeling, for being PR people ourselves, we know how satisfying it is to have free publicity.

I thought that Chris did a really good job with his presentation. I followed what he was saying the whole time and enjoyed some of his nerdy antics. I think some of the people in the class were less interested or maybe didn’t follow what Chris’ company is responsible for, either because they were pretending to take notes while really checking their facebooks or because they are still a bit unfamiliar with PR and got a little bit confused.

For me, the presentation was enlightening, exciting, and interesting and showed me new ways of getting publicity without necessarily resorting to TV and newspapers. I would definitely recommend him to other PR college classes that are looking for guest speakers!

That, Chelsea, really made my month. I appreciate the kind words and thank you, again, to professor Sahar Khamis

who will soon be coming out with a really compelling new book you should all pre-order on Amazon, Islam Dot Com: Contemporary Islamic Discourses in Cyberspace. I look forward to it.

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The SEO Benefits of Blogger Outreach and Earned Online Media

After I wrote The Powerful SEO Benefits of Blogger PR Outreach, I looked around Google a little bit under the keywords “blogger outreach” and on the first page I discovered my new friend and partner, Stephen Davies of 3W PR and blogger for PRBlogger, and look what I found: corroboration! According to Stephen, “In fact, the SEO benefits could out-perform all of the other benefits of blogger outreach,” which we at Abraham Harrison, LLC, are discovering more and more every day! Check out The SEO benefits of blogger outreach. (Via PRBlogger & Chris Abraham)

The SEO benefits of blogger outreach

Blogger relations, or blogger outreach as I like to call it, is a relatively new concept in the PR and marketing arena. Prior to blogs and other forms of social media, people working in our industry have never had such direct access to influential people from all walks of life. The advent of these new platforms has also enabled us to tap into real insights, views and opinions on various products, brands and issues which in-turn have allowed us to have open and transparent *relations* with the *public* (public relations, get it?).

As proved by Edelman, Forrester and Nielsen, the opinion of the every-day person is increasingly becoming a more trustworthy source of information. The public is more ‘media savvy’ than ever before meaning marketing messages no longer have the same effect as they once did. If they ever did. Is it any wonder that PR people, marketers and the respective companies they represent are increasingly seeing the value in blogger outreach?

Using myself as guinea pig and my involvement in the O2 blogger outreach campaign. The company working on the initiative, VCCP, probably looked at this blog and classified it with having a niche audience. With around 1500 RSS subscribers I can safely assume that I don’t hold great powers of influence. Not to say this blog doesn’t hold *some* level of influence; it does. To what extent, though, I really don’t know, but I’m sure the guys working at VCCP have their own reasons for including me in the outreach.

So let’s assume that after I wrote both posts on the O2 Xda Orbit 2 I ‘influenced’ some of this blog’s readers. By “readers” I mean people who are subscribed to the RSS feed or email alerts and are updated as and when I publish new blog posts. How I actually influenced them is another matter. Did they rush out and buy the phone as soon as they read my review? Maybe not. Did I at least increase awareness of the phone to some of the readers? I presume so. Either way, some level of influencing was in play.

Job done? Maybe not.

What’s struck me the last week or so is the amount of traffic I’ve received by people looking for information on the Xda Orbit 2. Quite a lot in comparison for this itty-bitty blog. So-much-so that since I wrote the two posts about the phone on the 20th and 27th February they’ve proved to be the top two most popular blog posts from those dates to present time. Take a look:

Note: The Homepage and About page have higher traffic but these are static pages and not blog entries.

Again, if you look at the top ten keywords used to get to this blog since I wrote the two posts you’ll see that four out of the ten are related to the Xda including the most popular two keywords:

This, to me, is pretty impressive and it puts blogger outreach in a whole new different light. In hindsight, it’s pretty obvious that SEO plays a part in all of this but maybe I was too caught up in the ‘direct approach’ and ‘two-way conversation’ ways of thinking that I didn’t give it any thought.

In fact, the SEO benefits could out-perform all of the other benefits of bloggeroutreach. Two reasons:

Relevance – You can see by the keyword data that people who landed on either post through a search engine were actually looking for information on the Xda. The people who subscribe to my feed weren’t necessarily – I published it and they may have read it. No guarantee there, though.

Volume – If the search engine traffic to each post continues which, chances are, it will then those two posts will have received a lot more attention from Google and the like than they did through an RSS feed.

These two reasons make the point that SEO should not just be considered when initiating of blogger outreach campaign but should be high on the agenda. The measurement and evaluation process of the campaign should include any traffic and SEO data that are available to gather. They could be the most valuable results you’ve achieved!

The underlying objective of a blogger outreach campaign is, of course, to generate positive and authentic opinions on your product or brand. But if what you are promoting is a lousy, useless or even mediocre product, however, then the next title of a blog post could be “The SEO nightmare of blogger outreach.”

It’s all about the quality of the content or product you’re promoting at the end of the day.

Stephen is managing director of 3W PR, a UK based online PR consultancy. You can connect with him on Twitter or check out his LinkedIn profile. | Email Stephen

Flogging, Astroturfing, Comment Spamming Oh My!

Bloody great, best-in-breed, article about online PR and marketing ethics by my buddy David Gelles of the Financial Times — he is surely a golden child and new media journalist rock star… be sure to put this article in front of your boss, whether you are a PR flack or are a corporate stooge — I think this article is actually going to be printed into the pink pages of the FT on Thursday, February 12 — go pick it up and hand it to the members of the C-suite, Blogs that spin a web of deception:
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