Tag Archives: Personal

Social Media Takes Away the ‘Personal Touch’

 Social Media Takes Away the ‘Personal Touch’Social media offers us a way of communication, the easiest way of connection, but what is it doing to our personal relations?

It is very convenient to find a friend, talk to someone over social media networks. It is very simple to connect to family members through talking online. But it is never satisfying to talk to a machine if you are longing for someone you care for.

A 24 hour conversation on Skype, or an endless thread of posts on Facebook cannot be compared to a single tap on your back from a friend when you are sad or down. A million tweets or followers cannot replace a hug from a loved one or a friend.

Because social media is giving us a very convenient (and a lazier) way to communicate to others we choose it to be our connection instead of going out with friends or meeting people outside. It takes a way the physical connection, the personal experience.

There is nothing wrong in using social media to gain friends, to keep up with friends and family members away from you, in fact it is good, the only thing that makes it look bad is the much use of it, and the fact that it is replacing the personal meetings and connections.

Too much of everything is always, TOO MUCH.

 Social Media Takes Away the ‘Personal Touch’

Tweet wisely, for you may get into some trouble

twitter logo header Tweet wisely, for you may get into some trouble
Twitter is one of the most unique social network sites that allows an individual to express what they like and dislike to their public (followers). Many people use twitter to enhance their social presence.This is a brilliant concept for a social network, having followers see what you like or what you find interesting, however its not always all rainbows and sunshine’s when it comes to expressing oneself.

This may seem quite care free and all friendly however there have been some problems faced with people who tend to express themselves a little too much and may post something controversial on the social networking sites, which could and can “land you in an awful lot of trouble”.
A shining example and a true role model to most individuals was involved in such trouble when rapper 50 cent made a real controversial post on Twitter which implied that gay men should commit suicide.

My boy 50 received a lot of heat for this twitter post, however 50 cent did clear out the air and defended his controversial post and insisted that the comment was misinterpreted.

Even another star has been involved Malcom Lee the creator of the mini-series Westwood had made a questionable comment on his twitter page, which the comment read
“Feel like a caged pitbull that been on a chain for 2 years”
This comment sparked a lot of unwanted attention and Lee was quick to remove it the reason being “You just gotta watch what you say…I just deleted it because I didn’t want to cause any more trouble”.

EmptyHouse 779617 Tweet wisely, for you may get into some trouble
So yes twitter comments can get you into some serious trouble but could it also put you in danger?

A clever website was made on the sole purpose to create awareness of over-sharing of personal information. Pleaserobme.com displayed a list of “robbing opportunities” which had a list of people posting of where they will be, or what will they be doing on that very night.

This is certainly a concern and people should be aware that there is certainly such a thing as “over-sharing”, all we got to do is just be a little bit extra care on what we post to the Globalised social public

100218pleaserobme 426  126650894612120400 Tweet wisely, for you may get into some trouble

The new brand is all about us

Mich Joel over at Six Pixels Of Separation has written a magnificent article about The Key To Your Personal Brand. He makes it very clear that building your personal brand in this day and age takes more than just talking about yourself. A brand needs to be about community:

Personal Branding is not about me. Personal Branding is not about you. Personal Branding is about us.

The real benefits of personal branding flourish when like-minded individuals have a place to congregate. The amazing thing is that we don’t need a physical location anymore for this to happen (although nothing beats real-life meet-ups – like Brand Camp). That’s the true power of the online channels and the many online social networks that we all propagate. Suddenly, like-minded individuals can socialize, share and connect. In doing so, they can bring real change to their physical communities as well. The trick is in not being selfish. The trick is in not making it all about you (as an individual). The trick is to give abundantly and expect nothing in return.

If you can build a community around your brand, if you can change things from me to us, then you will have a stronger company for it.

What do you think?

Erika Mauer Was My Neighbor in Berlin

Berlin is surely the coolest city on earth. Erika La Tour Eiffel (AKA Erika Mauer) was my next-door neighbor for a while in Berlin.  She is an Objectum Sexual and here is her story! (You can watch all of the episodes here):


Don’t let the unique nature of her sexual orientation to turn you off to her.  She’s a badass and have accomplished amazing things in her 37+ years. She is coo, she is creative, and she is unique, for sure! I like her, she’s cool and doing cool things and definitely living her life her way.
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Social Media Promotes Your Business

1824234195 e6b913c563 m Social Media Promotes Your Business
Image by luc legay via Flickr

You are not too late to enjoy the benefits of social media — you will never be too late — because the spoils in social media marketing go to the company that can maintain its social media participation over the long haul over the long term. Start now, start later, and I guarantee that if you’re a lion-hearted social media marathoner, you’ll probably best your competition.  Anyway, Joseph Ratliff did a brilliant job getting you motivated in How The Social Media Promotes Your Business:

The great thing about social media marketing is it offers a place to talk about your business in a new setting that is a lot less threatening than many other types of advertising. Social media is not about the hard sell. Instead, it focuses on creating relationships with people. Social media allows business people to share some of their personal lives with others. This helps to overcome any fear or reservations connected to buying from people online.

If you’ve started a blog for your business, you already have your foot in the water. The next logical step is to begin commenting on other blogs related to your business. Spend some time searching for a few blogs that you enjoy and subscribe to them via an RSS feeder to manage your time. This will allow you to follow several blogs without having to go to each one every day. When you find a post you can contribute a useful comment to, go to the site and offer your thoughts. Leave a link, if you can, so the audience can link to your own blog. Make this a part of routine at least three times a week.

Next, choose one or two social media communities to join. There are dozens and dozens out there, so do not try to become visible everywhere. Two of the most popular social media communities for business networking are Twitter and Facebook. Both of these are effective sites to increase your relationship building skills with prospects. Combine some personal tidbits with some business information until you discover the perfect mix of both. Do not just focus on building big numbers of friends or followers. It isn’t all about the numbers. Instead, build a little slower and spend your time interacting with the people you meet.

 Social Media Promotes Your Business

SEO Strategies Aren’t Either Or But Both

Nick from Search Engine Optimization Journal says it short, sweet, and right on, Is Organic SEO Really Your Best Option?

For years SEO practitioners have been proclaiming the virtues of organic SEO. It’s free. It’s easy. It’s not PPC. Etc. By the same token, PPC experts have been signing the praises of PPC – it’s fast, it’s dynamic, it’s targeted traffic, and it’s not organic SEO. Does it really matter?

Personally, I think that your Internet marketing efforts should all work together. It’s not a matter of SEO vs. PPC. It’s more a matter of whether or not you are targeting your traffic through the tools that are available to you, and organic SEO is one tool at your disposal. And it’s a valuable tool.

Organic SEO is about targeting the keywords that are important to your business and achieving business results for your targeting efforts. There’s more to it than simply picking keywords out of a vacuum and throwing them against the wall. The idea is to target the keywords that searchers looking for a service or product like yours would use to find it. If you can identify the keywords that the market thrives on then you can drive traffic to your website. You can do this through organic SEO and PPC as well as through other avenues.

The only thing I might add is the power of digital PR, blogger outreach, and online engagement to help out your war of search placement; otherwise, this is the best I have read in quite a while.

This is not a game of panaceas, it is a game of content-creation, site architecture, organic SEO strategies, PPC, and all the rest, over time.  SEO is about consistance, predictability, and is much more of a war than it is a battle.

Mind you, try not too lose to many battles along the way.

An Interview with Martin Oetting of Germany's trnd

Cross-posted on SocialMedia.biz — As  part of my exploration of branding and communication around the world, I am starting a series of interviews with as many European and world-wide movers-and-shakers as are willing to submit themselves to my barrage of probing questions.

I was inspired to start this series of interviews while at lunch with today’s interviewee, Martin Oetting, partner and director research at trnd. We met at a bistro in Prenzlauer Berg, a trendy neighborhood in Berlin, where Martin lives. We ate and talked and realized we had both a lot of thing and a lot of people in common. After we both pedaled away on our bikes, it occurred to me that it would be super cool to be able to share all of this great stuff with you – and it would be great to be able to ask a bunch of questions to as many people in the branding, new media, and communications as possible.

With no further ado, here’s my interview with Martin Oetting:

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Is email marketing still relevant in a 2.0 world?

When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the planet, I did so.

Ever since, I have been scheduling calls with all of the folks I have been admiring on a daily basis. Two days ago I spent an hour on the horn with Lee Hopkins, “one of Australia’s leading thinkers on communication strategy in an online environment,” who is, in fact, one of the World’s leading thinkers on communication strategy in an online environment.  We had a great chat — and amazing talk!

At the end, Lee asked me if he could blog the conversation and I jumped at the opportunity and late last night Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself.  Here it is, in full.  Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.

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Lee Hopkins on Email Marketing in Digital PR

When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the planet, I did so.

Ever since, I have been scheduling calls with all of the folks I have been admiring on a daily basis. Two days ago I spent an hour on the horn with Lee Hopkins, “one of Australia’s leading thinkers on communication strategy in an online environment,” who is, in fact, one of the World’s leading thinkers on communication strategy in an online environment.  We had a great chat — and amazing talk!

At the end, Lee asked me if he could blog the conversation and I jumped at the opportunity and late last night Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself.  Here it is, in full.  Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.

Continue reading