Long blog post short: please be as descriptive as possible when titling your blog posts. In today’s decontextualized world of walls, feeds, RSS, e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. Use all 70 characters that Google indexes for each post title but make sure the most important message of the title are nearer the beginning of the title. Don’t bury the lead in the post and don’t bury the lead in the title, either. Tweetmeme and other sharing services chop off long titles so while you should always go long, keep your essentials right at the beginning. Continue reading
Tag Archives: Olivier Blanchard
Turning Haters into Social Media Lemonade
In participating to social media, it is to be expected that not all people would be pleased with your existence. As stated on a previous post, it is only normal because you are exposing yourself, your contents or your brand to people — all kinds of people. The larger the audience is, the higher the probability that you’ll start attracting ‘Haters’.
These are the folks who would take time to talk about you behind your back, slander you online, and not give you any credit or the benefit of te doubt. They aspire to bring dirt to your name. They lurk around your comment boxes or wherever they can put their negative two-cents in.
Truth is, we can always turn the bad into good good, but how? Here are some ideas to try to reverse the intended effect of these negative comments or words :
- Don’t look for the negative. We have the tendency to be sensitive in various things, we don’t want anybody throwing dirt to our face, we are becoming too conscious about matters like that which leads us to really looking for negativity in every situation. Try to understand what the words are telling you first before concluding that it really is a negative input — as Howard Rheingold recommends: “assume good intent.” We tend to go negative when the problem is more probably a mis-communication
- Do not take it personally. If you looked at the comment, for instance, with very objective sight and still you categorized it as a negative one, do not take it personally, it might be directed to what you posted, what you wrote, what you said, what you did, but not you, yourself. It will really mean so much more if you take it as a personal jab at you. Be professional as much as possible. As we say at Abraham Harrison: always give them hugs and not the horns. Or, to quote Philo of Alexandria, “Be kind, for everyone you meet is fighting a hard battle” — we live by these words.
- Understand the inner sentiment. Be a psychologist for a moment, and try to feel what the commenter is feeling when he said what he said to you. Try to answer the question “why,” why did he say that? For example, someone will say “You already posted this elsewhere, this is nothing new — it’s redundant!”, you may think that the inner sentiment of the statement goes like this “I have read your works, I am following your every post because I am expecting something new”. Basically try to be in the person’s shoes and act as you would.
- Disassemble the words and extract the message. After answering the question why, answer the question “what does this person want me to do?” Surely, the person wants something out of you by delivering those words for you. He may say “This post has so many points, it is so vague.” it might not be directly said but he wants you to organize the idea of the post thoroughly. He might wants you to focus on something instead. You can actually learn from the criticism — turn the hater’s message into constructive criticism. Also, since there are a thousand lurkers for every hater, his frustration and hating might be representative of a much larger issue. Try to dig to the meat of the message.
- Have a unique, witty and immediate response. This is one way to prevent people stress out the same points again. You don’t want negative comments to be posted again and again, so stop it with a great counter immediately but make it a positive one. However, that said, stay a hundred miles way from being snide, ironic, snarky, sarcastic, or dismissive. Remember, hugs not horns!
- Finally, Learn something. You should learn something from the encounter, a criticism wont appear if there were no mistake, even a single one. The mistake may be yours or the commenter, either way you should learn from that mistake and be smart enough to study how to avoid it next time. Again, you can actually learn from the criticism — turn the hater’s message into constructive criticism. Also, since there are a thousand lurkers for every hater, his frustration and hating might be representative of a much larger issue. Try to dig to the meat of the message.
If done correctly, this list of tips may turn bad comments into a good input for you.
Adieu to the Social Media A-List from the BrandBuilder
Team Abraham Harrison and I join Olivier Blanchard in bidding adieu to the social media experts, social media gurus, and their band of merry ”curious little cult of personality” pranksters. The king is dead; long live the king:
Sometime between August of 2010 and January of 2011, something changed. Something tipped. Your momentum died. The pendulum started to swing back. More people started to see past the BS than fell for it. At long last, the ratio of savvy to gullible tipped in the favor of progress. And what became clear was that the damage you caused by concentrating your astounding ineptitude, supercharged egos and overpriced bad advice created a wealth of opportunity for those of us who care more about doing good work than in building our own “personal brands,” “content strategies” or affiliate networks. Those of us focused on making social media actually work for the business world rather than earning Fortune 500 bragging rights in the digital “consulting” space, if that is what you want to call it. The beauty of your scheme is that what you broke requires fixing now. That means an increasing amount of work for people with the skill to rebuild social media programs from scratch, and do it right.
This one paragraph does not do In praise of the A-List justice, so please go read it yourself. The only problem with the post is that it is nuanced and subtle and ironic and satirical and very snarky – so there is just about zero chance that the cadre of folks dressed down in the blog post with ever truly recognize themselves at all — so, alas, my friend Olivier, you’re doing a Shakespeare, which is to say that all the people who you’re mocking are joining you in mocking themselves without ever realizing it.
Here’s the hint: how psyched are you about SXSW?
However, assuming that your message is getting through, I agree that something shifted and I am excited about doing more business, offering more results, creating more value, and a time when all the wounds that all these social media a-listers inflicted heal and they’re willing to try again — and there, at the end, will be Mr. Blanchard, my agency, and me.
Bravo!
(Via Marketing Conversation)
Adieu to the Social Media A-List from Olivier Blanchard
Team Abraham Harrison, and I, join Olivier Blanchard in bidding adieu to the social media experts, social media gurus, and their merry “curious little cult of personality” pranksters. The king is dead, long live the king:
Sometime between August of 2010 and January of 2011, something changed. Something tipped. Your momentum died. The pendulum started to swing back. More people started to see past the BS than fell for it. At long last, the ratio of savvy to gullible tipped in the favor of progress. And what became clear was that the damage you caused by concentrating your astounding ineptitude, supercharged egos and overpriced bad advice created a wealth of opportunity for those of us who care more about doing good work than in building our own “personal brands,” “content strategies” or affiliate networks. Those of us focused on making social media actually work for the business world rather than earning Fortune 500 bragging rights in the digital “consulting” space, if that is what you want to call it. The beauty of your scheme is that what you broke requires fixing now. That means an increasing amount of work for people with the skill to rebuild social media programs from scratch, and do it right.
This one paragraph does not do In praise of the A-List justice so please go read it yourself. The only problem with the post is that it is nuanced and subtle and ironic and satirical and very snarky – so there is just about zero chance that the cadre of folks dressed down in the blog post with ever truly recognize themselves at all — so, alas, my friend Olivier, you’re doing a Shakespeare, which is to say that all the people who you’re mocking are joining you in mocking themselves without ever realizing it.
Here’s the hint: how psyched are you about SXSW?
However, assuming that your message is getting through, I agree that something shifted and I am excited about doing more business, offering more results, creating more value, and a time when all the wounds that all these social media a-listers inflicted heal and they’re willing to try again — and there, at the end, will be Mr. Blanchard, my agency, and me.
Bravo!
The worst blog post ever — on my own corporate blog!
There was quite a Brouhaha over at the corporate blog of Abraham Harrison, Marketing Conversation, #112 on the AdAge Power 150, and its name was Alice in NeverLand — and this is basically a repost, of sorts, of what’s going on over there at MC in a post called This is by far the worst blog post ever — and if I were you, I would just go over there and read the article there and all the amazing comments over there too.
Just realize that the first 5 comments were written before I went in and updated the post to make a very self-conscious and hopefully humorous commentary and response to such a fantastically poor, unedited, shameful post.