We each enter social media marketing with a goal. The goals may be different in nature or in definition, but they all share the same points, why? We are all marketers and we all share the same point of view. In a post in 1 Good Reason – Social Marketing entitled “The Goal of Social Marketing” :
The Goal of all social marketing is simple:
To identify advocates in social media, engage and build relationships with them, and enable them to spread your message virally.
This principle is in my mind immutable for any social marketing effort. It’s the reason we are involved in social media for business. And it doesn’t matter if your business is personal branding, small business branding or corporate messaging for the largest companies in the world. All of us who are marketing in social media have this same simple goal.
All too often we forget about engaging and building relationships and we get caught up in the finding new people to follow race. As many pointed out two weeks ago when I wrote 9 Point Social Social Media Expert, it’s not about the numbers. It’s about whether we have real relationships with people. Do they find our content, our information, and our connections with them valuable? Or do we simply feed them uninteresting, lines that are all about me, me, me?
So just for today, why don’t you concentrate on building the relationships you have in your network. Strengthen them, by reaching out to people who you’ve not connected with recently and reconnect. Find some people in your network who you aren’t familiar with and strive to learn more about them. Go read their blogs, or Facebook pages and learn more about what they do and what they are interested in. This will lead you to a stronger network which will be much more valuable for you.
I do agree that it is not important how many millions see your advertisements, but what matters is how many of those people pay attention to you and follow you. It is how many people will value you and your product because you have a connection and a relationship with them.