Tag Archives: marketer

Social Media Promotes Your Business

1824234195 e6b913c563 m Social Media Promotes Your Business
Image by luc legay via Flickr

You are not too late to enjoy the benefits of social media — you will never be too late — because the spoils in social media marketing go to the company that can maintain its social media participation over the long haul over the long term. Start now, start later, and I guarantee that if you’re a lion-hearted social media marathoner, you’ll probably best your competition.  Anyway, Joseph Ratliff did a brilliant job getting you motivated in How The Social Media Promotes Your Business:

The great thing about social media marketing is it offers a place to talk about your business in a new setting that is a lot less threatening than many other types of advertising. Social media is not about the hard sell. Instead, it focuses on creating relationships with people. Social media allows business people to share some of their personal lives with others. This helps to overcome any fear or reservations connected to buying from people online.

If you’ve started a blog for your business, you already have your foot in the water. The next logical step is to begin commenting on other blogs related to your business. Spend some time searching for a few blogs that you enjoy and subscribe to them via an RSS feeder to manage your time. This will allow you to follow several blogs without having to go to each one every day. When you find a post you can contribute a useful comment to, go to the site and offer your thoughts. Leave a link, if you can, so the audience can link to your own blog. Make this a part of routine at least three times a week.

Next, choose one or two social media communities to join. There are dozens and dozens out there, so do not try to become visible everywhere. Two of the most popular social media communities for business networking are Twitter and Facebook. Both of these are effective sites to increase your relationship building skills with prospects. Combine some personal tidbits with some business information until you discover the perfect mix of both. Do not just focus on building big numbers of friends or followers. It isn’t all about the numbers. Instead, build a little slower and spend your time interacting with the people you meet.

Social Media Promotes Your Business

America Returning to Western Liberal Civilization

According to MSNBC, Obama to rescind Bush abortion rule, which is just the very beginning of undoing all of the laws and regulations America passed while it was a reactionary theocracy. It is hypocritical to want business to enjoy a free market while micromanaging women’s bodies and reproductive rights as spelled out by law.

President Barack Obama wants to rescind a Bush administration rule that strengthened job protections for doctors and nurses who refuse for moral reasons to perform abortions.

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The Bush administration instituted the rule in its last days, and it was quickly challenged in federal court by several states and medical organizations. As a candidate, President Barack Obama criticized the regulation and campaign aides promised that if elected, he would review it.

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Federal law has long forbidden discrimination against health care professionals who refuse to perform abortions or provide referrals for them on religious or moral grounds. The Obama administration supports those laws, said the HHS official.

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The Bush administration’s rule adds a requirement that institutions that get federal money certify their compliance with laws protecting the rights of moral objectors. It was intended to block the flow of federal funds to hospitals and other institutions that ignore those rights.

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But the Obama administration was concerned that the Bush regulation could also be used to refuse birth control, family planning services and counseling for vaccines and transfusions.

Apple Needs a Netbook Soon or Die Die Die!

There are guided instructions on how to install OSX onto the current crop of netbooks. It breaks my heart because the PowerBook Duo line of notebooks actually defined the executive sub-notebook (they also defined the PDA/PIM with the Newton and dropped that ball, too), Why Apple must do a Netbook now:

My brother-in-law Ken IM’d me the other day with this message: “Did you see they’re loading OS X on Netbooks?” He sent me a link to a Gizmodo article that explained how to hack a Netbook into running Apple’s OS X. He also pointed me to a chart that BoingBoing put together showing how compatible various Netbooks are with OS X.

Obviously, none of this stuff is geared to the average consumer–and there are certainly some bugs to contend with–but with some tweaks, techies have gotten certain Netbooks to run OS X shockingly well. Perfect or not, those articles and some videos had my brother-in-law, who’s a total Applehead, champing at the bit to get his hands on an Apple Netbook. (Via CNet Reviews)

Well, the market decides (he writes on his XP-laden Lenovo S10 netbook, considering installing OSX just out of spite) and Apple’s slow to the punch.  Not just that, but Google is preparing to eat Apple’s lunch. And the MacBook Air is more form than function, an aesthetic useless peice of shit!

I Resent Tropicana’s Rebranding as Fugly

carton no tag tropicana I Resent Tropicanas Rebranding as Fugly

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Online Marketing and Online PR Converge

I got trained up in marketing and evolved into PR and there is a convergence going on. Not just between PR and marketing but also with advertising and … SEO (yes, I said it). David Hargreaves of Bitemarks agrees that there is a strong convergence — and so does the originator, Jeremiah Owyang:

Jeremiah Owyang produced an interesting piece earlier today asking what will happen to PR firms in a recession based on research among 200 PR agencies. I must confess I am not surprised to see that a small majority of firms are predicting that PR budgets were smaller than they were in fiscal 2008, but then if you if you look at any operating cost, I would be surprised if this wasn’t pretty much tracking the downward pressure on all operating costs.

Having said that I think cost reductions fall into two categories: reducing costs because in this climate ‘you can’ and ‘you need to be seen to’ and then there are those companies that are having to reduce costs because ‘they must’. I wonder what if the PR budget reductions are greater or smaller than comparable ad budgets?

I both agree and disagree with the second point Jeremiah makes when he says that “things don’t look too rosy for the PR industry.” If you are a traditional PR agency doing the same old stuff then I would be worried. However, if you accept that the world has changed and embracing social media is neither an option or an add on to your traditional offering then the world looks rosier.

By putting social media at the centre of what we do, we have a fantastic opportunity to extend our remit more broadly into the world of online marketing. Far from being gloomy, as someone who has been involved in the PR industry for 20 years and who has always embraced technology, the future for the industry has never been more exciting.