Tag Archives: locals

Is email marketing still relevant in a 2.0 world?

When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the planet, I did so.

Ever since, I have been scheduling calls with all of the folks I have been admiring on a daily basis. Two days ago I spent an hour on the horn with Lee Hopkins, “one of Australia’s leading thinkers on communication strategy in an online environment,” who is, in fact, one of the World’s leading thinkers on communication strategy in an online environment. We had a great chat — and amazing talk!

At the end, Lee asked me if he could blog the conversation and I jumped at the opportunity and late last night Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself. Here it is, in full. Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.

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Lee Hopkins on Email Marketing in Digital PR

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The contorversy about Yelp

Jonathan Trenn popped this insightful article about Yelp over on Marketing Conversation, The contorversy about Yelp (and be sure to check out David Gelles’ article on a similar topic over at the Financial Times, Yelp rejects claims of extortion):

Ah, controversy.

Now, it’s with Yelp, the mega online review site. On Wednesday, the East Bay Express, an alternative newspaper that covers Alameda and Contra Costa counties in California, published a very provocative article , “Yelp and the business of extortion 2.0″ on the sales operations and tactics of Yelp. The paper made some very pointed accusations, some of them seemingly legitimate while others sounding too nebulous. They state that Yelp is both maniupulating the placements of restaurants reviews as sales tools and then using scare tactics to then solicit advertising sales from these same restaurants.

The accusations are alarming but, because I think the article was poorly presented, it’s left me thinking that Yelp perhaps had a major sales problem in one office as opposed to a company wide sleaze factor policy.

Yelp’s initial response, written on the company blog by CEO Jeremy Stoppleman is inept and insufficient. He’s likely satisfied that his blog posts are enough…and it may appear to be just that for the time being…but controversies such as this, be they true or just speculation, have a way of undermining a company’s integrity in a hurry. Especially a site that 1) is about user generated online reviews, and 2) has trust as a hallmark of its standing.

Oddly, the Yelp blog doesn’t allow comments. That’s not a good idea…especially for a site that’s about online reviews and citizen participation. Continue reading →

Indians Call But Filipinos Text in Mobile Phone Culture

I know that in Africa, there is a culture of folks owning one phone but many SIM cards. One card is good for texting, one card is good for receiving calls, one card is best for calling one place and one card is best for a particular coverage in a particular area. I am fascinated by cellular, GSM, mobile, texting, and voice cultures around the world. Textually.org has a great article about the cell phone cultures of India and the Phillipines you should check out called Indians prefer phone calls to SMS:

For people in India, making a call has become the best option to connect, while other countries like to use the SMS to convey their message. 86 percent of Indians had either made or received a call in the past three months but Filipinos have not made or received a single phone call for the same period, instead they prefer the SMS. Silicon India reports.

The basic reason behind the preference of calls to SMS is the cost factor. The average tariff in India for local calls is Re 1, the same as the local SMS rate, while for STD calls, the average tariff is Rs.1.50 and the SMS rate is higher at Rs 2. Thus, SMS tariffs are either higher than voice rates or at best comparable, which makes the latter more lucrative.”The phone patterns in countries like Thailand and the Philippines are also very different as compared to, say, India, Pakistan and Bangladesh,” says Rohan Samarajiva, Chairman and CEO of Lirneasia and a former Srilankan telecom regulator told The Times of India. These findings are the result of a Sri Lankan study titled Teleuse@BOP 08-09 conducted by Asian ICT think-tank Lirneasia, which spanned across Bangladesh, Pakistan, Sri Lanka, Philippines and Thailand. The study surveyed close to 10,000 people from the low-income or Bottom of Pyramid group (earning less than $38 a month). In India, it was around 10 cities which were surveyed.

Guest Lecturing on Blogger PR to Communications Undergrads at UMD

I spoke to two classes of communications majors today about digital PR and social media marketing. It was a wonderful experience. The University of Maryland undergraduate course was called Comm350: Public Relations Theory and their communications professor, Sahar Mohamed Khamis, was amazing generous and welcoming, basically handing me the reins to her class, sight unseen.

The class is described as:

The historical development and contemporary status of public relations in business, government, associations and other organizations. Application of communication theory and social science methods to the research, planning, communication and evaluation aspects of the public relations process.

Everybody was super bright and super nice to me. One thing I was concerned about is that in both classes I taught today, both Comm350, only a couple people had Twitter accounts and I think there were just a couple folks who have a blog or who had every blogged. And these are our future PR professionals. Of course, when I asked, 100% of the students in both classes were on Facebook. Natch.

Well, I presented my A Guide to Blogger Relations slide show and then took questions. I told them that blogging, Twittering, and participating in the wider conversation would almost guarantee them a good job at a local or national agency after college. I told them that they should all, separately or in concert, start writing a blog about their take on communication, on advertising, on popular culture, on television, on PR, on social media — that the thing they learn in class every day would be interesting to the blogosphere, seen through their young eyes. That there is no doubt in my mind that you can really and truly write yourself into the job of your dreams and if they didn’t blog, all of them, they were darned fools (well, maybe I didn’t say it — it was implied).

I receive quite a thank you note from one of student from the first class, Miss Chelsea Clark, who not only asked a question but also said the following nice things — a mixture of review, testimonial, and, I dare say, her first blog post once removed:

I walked into my Comm350 class on Tuesday expecting to sit there taking notes for an hour and a half like usual. Instead, our professor announced we were having a guest speaker. I was thinking to myself that this could go one of two ways: really interesting and way better than cramping my hand taking notes, or really boring and put me to sleep.

Our guest speaker took the floor and introduced himself and described what his company does. I’ve learned about blogs in PR before, but I was never really able to link the two together. Yeah, so blogs are a new media outlet, but how does that help clients? How do businesses personally benefit from random people around the country writing about their hobbies and interests? I never really understood the connection until Chris’ presentation.

He described how he would have his team search for blogs that were written about topics that relate to his clients and then send out mass emails to the bloggers to ask them to write about his clients. He was worried that we would think he was a spammer, but, having made many annoying calls and emails to reporters myself, I knew how he felt. He then showed us results of actual bloggers that wrote about his clients. He got so excited! We all recognized this feeling, for being PR people ourselves, we know how satisfying it is to have free publicity.

I thought that Chris did a really good job with his presentation. I followed what he was saying the whole time and enjoyed some of his nerdy antics. I think some of the people in the class were less interested or maybe didn’t follow what Chris’ company is responsible for, either because they were pretending to take notes while really checking their facebooks or because they are still a bit unfamiliar with PR and got a little bit confused.

For me, the presentation was enlightening, exciting, and interesting and showed me new ways of getting publicity without necessarily resorting to TV and newspapers. I would definitely recommend him to other PR college classes that are looking for guest speakers!

That, Chelsea, really made my month. I appreciate the kind words and thank you, again, to professor Sahar Khamis

who will soon be coming out with a really compelling new book you should all pre-order on Amazon, Islam Dot Com: Contemporary Islamic Discourses in Cyberspace. I look forward to it.

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Chelsea Reviews My Comm350 Guest Lecture

The historical development and contemporary status of public relations in business, government, associations and other organizations. Application of communication theory and social science methods to the research, planning, communication and evaluation aspects of the public relations process.

I walked into my Comm350 class on Tuesday expecting to sit there taking notes for an hour and a half like usual. Instead, our professor announced we were having a guest speaker. I was thinking to myself that this could go one of two ways: really interesting and way better than cramping my hand taking notes, or really boring and put me to sleep.

Our guest speaker took the floor and introduced himself and described what his company does. I’ve learned about blogs in PR before, but I was never really able to link the two together. Yeah, so blogs are a new media outlet, but how does that help clients? How do businesses personally benefit from random people around the country writing about their hobbies and interests? I never really understood the connection until Chris’ presentation.

He described how he would have his team search for blogs that were written about topics that relate to his clients and then send out mass emails to the bloggers to ask them to write about his clients. He was worried that we would think he was a spammer, but, having made many annoying calls and emails to reporters myself, I knew how he felt. He then showed us results of actual bloggers that wrote about his clients. He got so excited! We all recognized this feeling, for being PR people ourselves, we know how satisfying it is to have free publicity.

I thought that Chris did a really good job with his presentation. I followed what he was saying the whole time and enjoyed some of his nerdy antics. I think some of the people in the class were less interested or maybe didn’t follow what Chris’ company is responsible for, either because they were pretending to take notes while really checking their facebooks or because they are still a bit unfamiliar with PR and got a little bit confused.

For me, the presentation was enlightening, exciting, and interesting and showed me new ways of getting publicity without necessarily resorting to TV and newspapers. I would definitely recommend him to other PR college classes that are looking for guest speakers!

That, Chelsea, really made my month. I appreciate the kind words and thank you, again, to professor Sahar Khamis

who will soon be coming out with a really compelling new book you should all pre-order on Amazon, Islam Dot Com: Contemporary Islamic Discourses in Cyberspace. I look forward to it.

Continue reading →

21 Social Media Insights for Fun and Profit

Before you jump into the world of online community, blogging and social media whole hog, please feel free to benefit from my experience in the space. If you read throught the following 21 short articles — and also explore my additional Insights and Ideas — and you’ll avoid many of the misconceptions and pitfalls surrounding new media, social media, and online community engagement (Via Chris Abraham):

Top 21 Social Media and Blogging Insights

In Response to My Whopper Virgins Response

When I wrote my scathing response to the Whopper Virgins campaign as perpetrated by Burger King over on Ad Age’s Global Idea Network, Ian Lurie responded with Whopper Virgins: Not Appalling. Not Brilliant, Either.

Whopper Virgins: Not Appalling. Not Brilliant, Either

Chris Abraham over at Marketing Conversations wrote an thoughtful critique of Burger King’s new Whopper Virgins campaign.

I appreciate Chris’s opinion: The video is at times jingoistic and, frankly, a little embarrassing if you’re an American. Burger King went out of their way to find people in local clothing minutes from major urban centers in Europe. How exactly did they do that? Much of the video is just more ugly Americans pointing and giggling at the rest of the world.

I also see Burger King’s thinking: This is a great viral piece. The effort alone – flying a broiler all around the world to cook burgers, for gosh sakes – is worthy of a documentary.

So, is the Whopper Virgins campaign ‘good’ marketing? Marketing should:

Help the target audience make informed decisions about products. Nothing about this video does that. Nothing tells me why I’d want a Whopper.

It should not make the target brand look foolish. Burger King ends up looking (in my opinion) a tad silly. They spent who-knows-how-much money to shoot this. Could they have better spent the money on other aspects of marketing? Or on their product? Also, “Whopper Virgins? Are you kidding me?

Make me want the product. This video utterly fails to do that. Granted, I’m a classic middle-class liberal. So I have no sense of humor. But I’m also an avid fast food consumer. This video makes me want Wendy’s.

Take risks. Good marketers take chances now and then. Nothing wrong with that. And this video clearly takes a gamble.

It should generate buzz. It’s certainly done that, with headlines like “Socially Awkward” and “Just Bad Taste?”.

I don’t think this video deserves the controversy it’s generated. You could interpret it as offensive. But would you consider it as offensive if the video had been done by National Geographic? Probably not.

But it’s not good marketing, either. It’s an art project: A huge investment of dollars in something that probably won’t pay off, in spite of the kerfuffle right now.

How many burgers do you have to sell to pay for that rental helicopter, I wonder?

38 Articles About Social Media Strategy and Techniques

I have collected a number of thoughts I have had on social media, blogging, social networking, blogger outreach & engagement, blogger activation, astroturfing, and other fun stuff I call Insights — 38 in all — that I just stumbled upon and I thought it would be lovely to share:

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