Seth Godin is so far in the present and future that he believes the culture is shifted as opposed to shifting. There is an important continuum and constant transition over time. There are still Americans who are dallying in the 19th century. Most are still cogs, jealously wanting to still be cogs, and very few — maybe a fraction — are the “players of ideas,” the “makers of things,” the “artists of their lives.” Seth Godin is both a modernist but also mostly (still) a futurist. I may well live in his future, but most do not, they still want Rolls Royces and Persian Rugs as signifiers to define who we are to others. They do address this, though, on the On Being podcast.