Tag Archives: campaigns

Is email marketing still relevant in a 2.0 world?

When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the planet, I did so.

Ever since, I have been scheduling calls with all of the folks I have been admiring on a daily basis. Two days ago I spent an hour on the horn with Lee Hopkins, “one of Australia’s leading thinkers on communication strategy in an online environment,” who is, in fact, one of the World’s leading thinkers on communication strategy in an online environment. We had a great chat — and amazing talk!

At the end, Lee asked me if he could blog the conversation and I jumped at the opportunity and late last night Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself. Here it is, in full. Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.

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Lee Hopkins on Email Marketing in Digital PR

When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the planet, I did so.

Ever since, I have been scheduling calls with all of the folks I have been admiring on a daily basis. Two days ago I spent an hour on the horn with Lee Hopkins, “one of Australia’s leading thinkers on communication strategy in an online environment,” who is, in fact, one of the World’s leading thinkers on communication strategy in an online environment. We had a great chat — and amazing talk!

At the end, Lee asked me if he could blog the conversation and I jumped at the opportunity and late last night Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself. Here it is, in full. Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.

Continue reading →

PR v SEO Debate on Twitter

Thanks, Simon Wakeman, for catching up with your RSS and Twitter feeds! Love this one:

Stuart Bruce has a nice summary of a debate that’s been happening on Twitter and elsewhere about the relative roles of public relations and search engine optimisation (SEO). For me the two are very different beasts, although there is some crossover. Stuart hits the nail on the head identifying SEO as one of the many tools that a rounded public relations practitioner should have available for use, depending on the objectives of the public relations campaigns and the best way to achieve them.

Via Chris Abraham

Public relations vs SEO Debate on Twitter

Thanks, Simon Wakeman, for catching up with your RSS and Twitter feeds! Love this one:

Stuart Bruce has a nice summary of a debate that’s been happening on Twitter and elsewhere about the relative roles of public relations and search engine optimisation (SEO). For me the two are very different beasts, although there is some crossover. Stuart hits the nail on the head identifying SEO as one of the many tools that a rounded public relations practitioner should have available for use, depending on the objectives of the public relations campaigns and the best way to achieve them.

De Beers’ False Scarcity is a Woman’s Best Friend

tiffany thumb De Beers False Scarcity is a Womans Best Friend

Even though I know that diamonds are common and that the value of diamonds is based on false-scarcity and multi-billion-dollar global marketing campaigns, I still want to buy my future wife a big-ass Tiffany solitaire. However, diamonds are losing value like a lead brick, so even the biggest profit center on the planet, De Beers, is doing some borrowing (via Luxist):

De Beers, has announced plans borrow $500 million from Anglo American Plc and other shareholders to bulwark itself against a falling gem market. The loan is a preventative measure in response to the fact that jewelry sales are plunging around the world. Diamond prices have already dropped, some say by as much as 50 percent and exports are down across the globe. De Beers has already cut the amount of rough stones it is offering to clients by half until April and has enacted production slowdowns at several of its mines. It is being predicted that diamond demand might not rise until the end of 2010 and even that may be optimistic.