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The Online Community Is Inexorably Global: Are You?

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s GLOBAL COMMUNITY large17 The Online Community Is Inexorably Global: Are You?
I think “realness” is what’s required in online communications, just realness according to protocol. One cannot be rude. One cannot be uncouth. One should be tonally perfect when it comes to communicating online but don’t let that stop you — making mistakes (and copping to them, acknowledging them, and accepting them) is normal. But “normalspeak” is essential. Online chat and conversation is not, no matter what anyone tries to sell you, is not formal written communication. It shouldn’t be. It cannot be. Being stiff and inaccessible is almost worst than being tone-deaf.
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The Online Community Is Inexorably Global: Are You?

The Online Community Is Inexorably Global: Are You?

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s GLOBAL COMMUNITY large16 The Online Community Is Inexorably Global: Are You?You can spread your work and/or content over multiple platforms, languages, cultures, etc, but you’re going to need to customize it in the way your target market expects. Case-in-point: I saw WALL-E in a Berlin Cinema in Germany. The movie was made in “Hollywood,” right? Well, remember in WALL-E how many brands and billboards and all of that — all the signage — that was in the scenery of the movie? Well, Disney created a German-only or German-speaking-country-only version resplendent with German-language branding as well as all supporting aspects custom-tailored to German children, including a very close dub — not a heavy-handed dub… it might have even been mouthed to the German words. It was the first time I have seen this sort of customization. Germans HATE subtitles so there are a lot of very terrible dub-jobs going on on TV and the cinema and this wasn’t that.
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The Online Community Is Inexorably Global: Are You?

The Online Community Is Inexorably Global: Are You?

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s GLOBAL COMMUNITY large8 The Online Community Is Inexorably Global: Are You?I love that second story. Yes, my buddy from central PA calls it a “slice” or a “cheese slice” — the basic slice is a cheese slice to him. It took me forever to adopt it, though people understood also when I said, “I would like one slide of the cheese pizza please, for here.” I didn’t know the short code, but like when you listen to your dad try to use current slang (and how bad that sounds) sometimes it’s not good to use slang if you’re not from the slang. If it’s not your slang by birthright. Or, worse yet, if your slang is last-season’s slang.
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The Online Community Is Inexorably Global: Are You?

The Online Community Is Inexorably Global: Are You?

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s GLOBAL COMMUNITY large11 The Online Community Is Inexorably Global: Are You?Well, yes, you’re right, it is a big playground — but even a playground has “right” and “wrong” and has a moral code and has things you should and shouldn’t do. One can offend, hurt, and damage another, even in a playground. In fact, the playground is probably one of our first experience of cause-and-effect. That the way you behave with your sweet parents doesn’t play when you’re interacting with people with different parents, different upbringings, different faiths and origins and colors and origin stories — ethnicity, wealth, education, etc. So, even a playground isn’t a playground unless you’re there along; otherwise, you need to interact with very many other people.
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The Online Community Is Inexorably Global: Are You?

The Online Community Is Inexorably Global: Are You?

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s GLOBAL COMMUNITY large3 The Online Community Is Inexorably Global: Are You?We have a sense of the world getting closer but it’s only useful when you have access to “dial tone” and you can get bandwidth. When the Internet‘s not available, we can be very vulnerable. And, just because we can “live,” via the Internet, on Toytown Germany, the English-language German message board I used when I was in Berlin — and because I can read German blogs and keep track of art and trends in Berlin via the Internet and German news sources, real time, doesn’t mean I am actually living in Berlin or making Germany or Central Europe my home. So, the “smallness” of the world can be very misleading and, in many ways, can allow people to disconnect from life and live in a fantasy world outside of what they really want just because they can remain “acceptably close” to their desire, via the web. Does that make sense? Thank for your comment.
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The Online Community Is Inexorably Global: Are You?