
I was an academic postmodernist in college and gave it up the moment I realised two things: that Jacques Derrida was having a but of an intellectual laugh with deconstructionism (Feminism and Marxism took his work much more seriously) and that deconstructionism — essentially linguistic and symbolic cultural disruption (“nothing outside the text“) — had zero intent — or plan — to build something beautiful, productive, constructive, or elegant in its place.
That’s the same way I feel about this desire amongst social media mavens, new media communicators, and the cutting-edge of advertising and PR: disruption for disruption’s sake. And, like pomo, it’ll result in the same thing: razed ground, smoking ruins, bodies stacked like kindling — but what else?
Do you have a plan what to do once you have had a successful revolution? What is your communications strategy after the disruption? Is there a profound architectural plan — a city works – to build something beautiful, productive, constructive, or elegant in its place?
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