I received a pitch from Kelley promoting the new blog of MBA Info. I am not sure if this is original content, but if it is, then MBAInfo really knows how to write content for us gossip and celebrity-obsessed Internet denizens. I am a total whore for bubble gum pop culture and its icons (you wouldn’t think so and it drives my business partner, Mark, crazy to think that he works with such a lemming). Check out 10 Biggest Celebrity Marketing Comebacks of All Time for yourself — however, since I love to borrow content, here’s the poop:
I will let my words speak for themselves, as published in this month’s Atlantic magazine in Lori Gottlieb’s article, Marry Him: The case for settling for Mr. Good Enough (gulp):
“Then there’s my friend Chris, a single 35-year-old marketing consultant who for three years dated someone he calls “the perfect woman”—a kind and beautiful surgeon. She broke off the relationship several times because, she told him with regret, she didn’t think she wanted to spend her life with him. Each time, Chris would persuade her to reconsider, until finally she called it off for good, saying that she just couldn’t marry somebody she wasn’t in love with. Chris was devastated, but now that his ex-girlfriend has reached 35, he’s suddenly hopeful about their future.
“By the time she turns 37,” Chris said confidently, “she’ll come back. And I’ll bet she’ll marry me then. I know she wants to have kids.” I asked Chris why he would want to be with a woman who wasn’t in love with him. Wouldn’t he be settling, too, by marrying someone who would be using him to have a family? Chris didn’t see it that way at all. “She’ll be settling,” Chris said cheerfully. “But not me. I get to marry the woman of my dreams. That’s not settling. That’s the fantasy.”
Chris believes that women are far too picky: everyone knows, he says, that a single middle-aged man still has appealing prospects; a single middle-aged woman likely doesn’t. And he’s right. Single women are painfully aware of this. I hear far more women than men talk about getting married as a goal to be met by a certain deadline.”
Note: the interview was conducted over two years ago.
MediaPost is reporting that Kimberly Clark is going to unleash a consumer generated content (CGC) campaign for their DentaBurst Teeth Cleaning product. It starts right around Valentine’s Day targets young women, aged 19 to 25 who go to movies and are online. That probably accounts for 95% if that category.
The campaign will be fully integrated with this phase initially encompassing a thirty second commercial shown in movie theatres in which a young women calls on people to “replace me on the big screen nationwide. Upload your own video at dentaburst.com”. The commercial will show young people using DentaBurst throughout the piece. But that’s not all. In this contest, the winner will get $10,000 for “the party of your dreams”.
A few things…
I’d suggest having multiple winners. Keep those five as winners. Have them go national. The important thing here isn’t being #1, it’s being on the big screen. A larger (and hopefully more diverse) pool of winners could make the entire effort more democratic and more tangible to its target audience. I’d say it’s more common for young people to want to “be like them” as opposed to “be like her”.
I’d also can the line “party of your dreams”…unless DentaBurst is specifically going to spend the money on a party. That’s because the $10,000 can come in handy for things like college tuition.
- PMS is not a lame excuse to be able to yell at you. It’s a great excuse.
- We really can pump our own gas. It’s just that we’ve got this fantasy of you as a ’30s-era full-service station attendant. You’d look so cute in the hat.
- We’re not complimented when you call your ex a slut. She dated you, too. So what are we?
- We’re smart enough to know that smell is always the dog.
- Yes, we can dish it out.
- No, we can’t take it.
- We want to raise children. We just don’t want you to be one of them.
- Women are meant to talk and men to listen. We don’t want to be fixed; we want to be heard.
- When we ask if you’ve had any work done, it’s because we want to know what our kids will really look like.
- When we ask you how we look, it’s okay to lie; when we ask you how she looks, you better lie.
I am amazed. I am speechless. I am honored. I am pleased. I am embarrassed. No matter what the rush of feelings I may experience in response to the kindest of words expressed on my behalf by Mr. Dan Hull in Our Wunderkind in Berlin, the most meaningful thing Dan reminded me of was that “under 40″ is still young. Via Chris Abraham Online.
One often forgets that when surrounded by Überwunderkind who are “under 30.” Thank you, Dan, my mentor. All I can say in response is that we really should trade jobs — that was a gorgeous bit of publicity, mate. Are you sure I need to attend Law School? Either way, please check out What About Clients?, Dan’s “blawg” — law blog.
Dan, I hope you’re attending New Year’s Renaissance Weekend in Charleston. I would love to buy you a car for that amazing testimonial. Or, maybe just a beer — you have a new car.