There’s all this noise about Lincoln renaming itself as The Lincoln Motor Company. There’s noise about Lincoln not having the innate connection to luxury that Cadillac has always enjoyed. Or that Lincolns have always been an old conservative man’s car. 
Well, they already had it and lost it in one of my favorite cars when I see them on the road, the Lincoln LS. I have a 2001 BMW 530i and the Lincoln LS reminds me of a true European sedan. 
I don’t know about performance or build-quality (and that’s the rub) but based on the look it had on the road, it was a very handsome car — the kind of sedan I might have considered instead of my prized e39 body-type 5-series.
I haven’t really looked at the 2013 LINCOLN MKZ yet — as in noticed them at all on the road, which is important to me (do I love to look at it? I still love looking at my decade-old Bimmer). So, Lincoln, you had it right. Hey Ford (hey Scott Monty), you had it right.
What you need to do with the new Lincolns is make a car that appeals to the gang at Top Gear UK. And please don’t even try to ape the Cadillac CTS-V. Yes, it’s an impressive beast and worthy of admiration as it is arguably a worthy competitor to the M3, the RS4, and the CLK 63 AMG Black Series (but not really at all).
If you guys at Ford Motor Company and your subsidiary, The Lincoln Motor Company, can create another LS — in other words, something that competes well with the BMW 5-Series, the Audi A6, the E-Class Mercedes, and the (I was going to add Volvo and Lexus and Infinity here but I really don’t know these cars at all — they just don’t register to me and I am sorry for that).
And don’t waste your resources trying to match the Mercedes-Benz S-Class or the BMW 7-Series to say nothing of wasting your time matching the Audi A8 or its gorgeous and lust-worthy doppelgänger, the VW Phaeton. So, anyway, good luck, to you guys.
If you can create something at attractive and well-designed as the Lincoln LS with good handling and a well-appointed cabin, you might very well woo me back to Made in America (or Canada, or whatever — I guess Made in North America).
Good luck and Godspeed, Detroit.
Related articles
- Driving Around With Walt Woron In The Lincoln LS (motortrend.com)
- 2000 Lincoln LS6 & LS8 – First Look (motortrend.com)
- 2003 Infiniti M45 vs. 2003 Lincoln LS V-8 (motortrend.com)
- An Open Letter To Jim Farley, Mark Fields, And Everyone Else Re: Lincoln (thetruthaboutcars.com)
- Lincoln’s Future Includes No RWD or V-8s, C-Segment Compact at Detroit (wot.motortrend.com)
- Lincoln rechristened Lincoln Motor Company: Will anyone care? (digitaltrends.com)
- Lincoln becomes the Lincoln Motor Company (slashgear.com)
- Lincoln Announces Name Change, Nobody Cares (thetruthaboutcars.com)
- Vellum Venom: 2012 Lincoln MKX (thetruthaboutcars.com)
- Lincoln MKC compact crossover tipped for Detroit Auto Show 2013 (slashgear.com)
