While many marketing professors would have you believe that the basic rules of marketing have not changed, there are a number of things that have changed in recent years. With advancements in technology, and the explosion in use of social media sites, some advertising methods simply don’t work like they used to.
Here are a few things to consider about how marketing has changed recently:
Customer Perceptions Have Changed
One of the most noticeable ways in which marketing has changed is in how customer’s perceptions have changed. You can’t just come up with a generic ad for television and hope to be able to reach a large audience right away. There is so much advertising out there that many people have been desensitized to it. If you want to be able to get people’s attention, you’ll need to do something different from the masses.
People’s attention spans have also shortened. If you don’t give their attention in the first few seconds, you are probably going to lose them. This means that you have to put forth your best right away.
The Advancement of Social Networking
If you are planning on being successful in today’s market, you’re going to need a significant social media presence. Most people use social media today, and they expect to be able to get in touch with you through social media sites. If you don’t monitor your social media sites, and you don’t respond to people, it could actually hurt you.
The most successful online marketing strategies utilize social media in some way. Companies that ignore social media often do so at their own peril.
Another way that marketing has changed significantly in recent years is that you can get instant feedback. In the past, you had to run an advertisement in the newspaper, on TV, or on the radio. Then you had to wait to see how the ad did.
In today’s world, you can get almost instant feedback. You can run an online ad, and see how many visitors it drives to your site. You can provide online surveys and get instant feedback. Your company has to be able to get this information and adapt to it.
If you’re going to be successful with marketing for any business, you have to be willing to adapt to the market. Pepe Fanjul Jr. helped run the marketing and public relations for a major corporation, and he is one of the masters at adapting to the market. If you can successfully implement this type of marketing in your own business, you’ll be able to change with the times.