Twitter and Google+ are becoming an increasing part of an overall SEO strategy. Initially, social media was just a way to connect with friends and family. However, social media posts today are being indexed along with other types of information. This means that you need to be aware of your social media presence if you want to have a good web presence.
Customers Could Find Your Social Media Presence Instead Of Your Site
It’s important that your social media presence is a good one because customers may find that before they find your actual website. For example, a Tweet that contains your company name may rank higher than your company blog. If that is the case, you want to make sure that you are putting you best foot forward.
Make Sure Your Social Media Accounts Have Further Contact Information
If your social media profile is the only thing that you customers can see, you have some problems. Make sure that there is a link to your company website that is clearly visible. Make a mention of your website to all customers who see your Twitter page. In fact, you can even use it as your quote in your profile. If you use Google+, make sure that you have a picture of yourself. This is because your picture will be located next to every post that is indexed. Customers are more likely to spend money on your products if they know who you are. When customers do spend money on your products, make sure that you offer credit card processing options.
Why Facebook Posts Rarely Ever Get Indexed
You may be wondering why Twitter and Google+ posts get indexed while Facebook posts tend not to. The easy answer is that Facebook posts are just not good enough SEO-wise to get high enough in the search results. Another possibility is that Google and Facebook are rivals. Google+ is the Google version of Facebook. Therefore, placing Facebook posts ahead of Google+ comments would not do the service any favors.
Social media has become a new way to get your company noticed. It has become so popular that Google has decided that it is an indication of how relevant your company is. Therefore, you need to make sure that you are getting a lot of mentions and interacting with your followers. If you don’t, no amount of promotion will be enough to get noticed.