When it comes to search engine optimization, most people think that the practice is only to be used on websites; however, as social media platforms have continued to take an increasingly large chunk of Internet traffic, more and more SEO professionals are recognizing the benefits of optimizing sites such as Google+.
This means that businesses that have a Google+ account need to take a bit more time in planning their postings, updates and more. If you’re a business owner with a Google+ account, here are five tips to optimize your page to attract more customer:
1.) Add Content
While signing up for a Google+ account is simple, adding content can be a bit more time consuming. You will want to add photos on a regular basis that represent not only your business, but also your brand. If you have access to high-quality video and audio equipment, you may want to also consider producing video content that can be streamed from your Google+ page.
2.) Update Often
Another great way to get people and search engines noticing your Google+ page is to update often. Most search engines, including Google, will rank un-updated pages down rather quickly, so updating your page on a regular basis is a crucial step in being noticed. When updating, remember to use keywords that relate to your business offerings, as these keywords will appear in Google and other search engine results.
3.) Focus on Quality
When doing any kind of SEO work, the focus should always be on quality, not quantity. In the past, search engine results were based on how many keywords a website or social network subscriber could stuff into a single space. These days, however, search engine companies have developed more advanced algorithms that can detect nonsense text and keyword stuffing. Your content should always be fresh, engaging and relevant.
4.) Encourage Links
You should also encourage people to link to your Google+ page by clicking on the “+1″ icon on your updates and posts. The more “+1′s” your page has, the sooner it will gain in rank.
5.) Link to Others
Another way to move up in Google’s SEO world is to link to other pages. Essentially, Google and other search engines use link numbers and quality to determine which sites are popular and which ones aren’t. By linking to other sites, you show that your page is active and cooperative.
Finally, keep in mind that Google and other search engines are always updating their algorithms, web hosting platforms and more, so you, your business and your Google+ page need to keep up. Take some time at least once a month to research the latest in SEO tips and tricks, and enjoy the benefits of more customers and a higher ranking.
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