As you all know, I have been tinkering and experimenting with GaggleAMP like crazy. It’s been a real rush and I have had amazing successes with its form of frictionless sharing.
Well, in my experimenting, stress-testing, and growing of the GaggleAMP Biznology gaggle, I have finally broken it, which is to say, I have figured out how far you can take it, what is and isn’t OK, where to draw the lines, and how to back off before anything awful happens. Here’s the original:
And here’s Memorex:
Fascinating, and sad, that nobody at PG&E is able to locate a direct phone # for their VP of Community Relations. Maybe @PGE4Me can help?
I had a warning yesterday, before Ike Pigott‘s recent blog post, When a Gaggle Goes Rogue. The below tweet wasn’t mine, it was @JDLasica‘s — and yet his tweet came across as mine, but time-delayed. And not RT‘d either, which I found out is part of the GaggleAMP’s logic for long tweets: preserve fidelity
Sorry about that, Liz Pullen (@nwjerseyliz). But since I had tweeted the heck out of the Supreme Court decision on Obamacare, I didn’t know — and I didn’t think about it too much. But that was the shot across my bow that I had taken the whole thing way too far — that the fainting spells I was having would soon result in a collapse. Well, as they say, “pride goes before a fall.”
I know it’s a tough sell to make that I was just farting around. I wasn’t even looking at the speedometer. When I looked, I was going 228 members on my Gaggle — I promise, officer, I didn’t have a clue how fast I was going.
For those of you who don’t know, GaggleAMP is a tool by which one can subscribe to act as social media relay for a product, platform, or service that you de facto know, respect, and trust. For example, FIR. I originally joined GaggleAMP after I got a Twitter DM from Shel Holtz. I quickly put all of my eggs in because I know that, were I able, I would always share anything that Neville Hobson and Shel Holtz needed sharing — and GaggleAMP allowed me to set it up so that I would automatically pass through any announcement they had to my 45k followers on Twitter and 5k friends on Facebook. A no-brainer.
I just got off the phone with Ike Pigott and he gets me — he understands how important it is to really stress test and tinker and experiment and try out all of the pluses and minuses, pros and cons, before doing something on a client’s behalf.
While I feel really terrible about how this might reflect on Glenn Gaudet from GaggleAMP, a friend, and JD Lasica, a friend, and also Ike Pigott, a friend as well; I am glad that I did this all as part of an elaborate “live fire” hobby. I can truly say that I know all the power and limitations of this platform — at least how I have been using it.
I still really love the service and think I know how best to control it now — but I also know the limits of its success: car analogy: at what point I need to brake and how far to push my tires; jet analogy: how fast I can take her, how high she’ll go, how far I can take me before blacking out, and how hard I can pull her before her wings break off and she loses her air-worthiness and general ability to stay in the air.
I love the tool — the tool’s perfect. GaggleAMP is really a phenomenal tool and I am devoted. That said, do not do this at home and much love to GaggleAMP’s owner for being really cool about this whole thing. I had a lot of fun pushing it — well, until today, that is.
- Amplify your good message with GaggleAmp (socialmedia.biz)
- Adventures in Frictionless Sharing (biznology.com)
- How Podcasting Can Build a Community (slideshare.net)
- Startup updates: Adelphic Mobile, GaggleAMP (bizjournals.com)
- The Value of a Single Tweet (insideview.ie)
- Using social media to build community & measure impact (slideshare.net)
- FIR Speakers and Speeches: Neville Hobson and Shel Holtz on Building Community with Podcasting (nevillehobson.com)
- Quick report on the IABC 2012 conference in Chicago (trafcom.typepad.com)
- Great influencer marketing panel on FIR Live via G+ hangout (londoncalling.co)