With New Years Day out of the way, it’s time to officially start the year.
You get one cursory day to recover from the night before and REALLY write those New Years resolutions and now is the time to grab 2012 by the horns. Sue Reynolds of Carmine Media wrote an interesting article for Business Insider about her social media wish list for the year. Ultimate goal? measurement. Here are some of her top ideas-
Fan Interest Graphing- Facebook Insights is a good example. Excellent information on fan page demographics including key factors like gender, age and external referrals. Reynolds points out that Facebook Insights could be improved with content on topics like general interests so that users are being kept consistently engaged.
Social Media Dashboard- A master tool combining my handy friends Tweetdeck, Hootsuite, Google Alerts AND Social Mention. Music to my ears. A tool that could aggregate all social media accounts into one easy-to-navigate dashboard, which is then follow-able by fans. Reynolds suggests Barry Hurd’s blog post on Social Media Dashboards as a good idea outline.
Trending Data- Yes Twitter offers tools to see what’s trending now and what’s trending where. But what about both? I may just want to know what was trending in Portland, OR on January 10, 2011. I’m going to assume the BCS National Championship (Go Ducks!), but to double check…
Know any tools that satisfy these social media measurement goals? Let me know.
- Dead? Social Media’s Explosive Growth is Only Beginning (sazbean.com)
- Social Media in 2012 (debbiehemley.com)
- Don’t Assign Social Media to Bambi the Intern and Other 2012 Resolutions for Social Media (spiral16.com)
- Social Media: ROI vs. Correlation (pisocialmedia.com)
- On Social Media Becoming Social Business – David Armano (serve4impact.com)