Twitter is like a cocktail party. Everyone is wearing badges stating their opinions. You can interact with whoever you please. You can stand in a giant circle of similar interests. You can branch off and start your own conversation. You can look smart on Twitter, you can look stupid on Twitter. You just have to take advantage of Twitter.
“Relationships are the non-measurable event,” says Chris Brogan in his latest post about how measuring success using social media isn’t always as straightforward as we would hope. Right you are Mr. Brogan and here are my biggest takeaways from your article. The piece in its entirety, is definitely worth a gander. Especially if you’re a fan of salty, dried sausage…
The best salespeople keep relationships “warm” or relevant. Keeping up with influencers and networking on social media is EASIER, so you should do it MORE. You should know exactly what your colleagues and peers are up to, what they promote, what their interests are. Then you can be the guiding light to up-and-coming businesses and professionals as you know exactly who’s who and what they’re doing with their lives. This is the biggest inspiration for co-op advertising and marketing– finding relationships that make sense. Know the local purveyor of the best wine you’ve ever tried in your life? Surely he or she would love to be put in contact with chocolate companies, with pasta companies, with olive companies, with travel companies. Symbiotic relationships that reach the right people. Brogan makes the excellent point that he frequently doesn’t need anything from the who’s-who of social media. It’s the difference between having a relationship, and valuing it.
Yes, in business, metrics are important. If you try and introduce a social media heavy marketing scheme to a client, he or she will wonder how Twitter will impact revenue. So don’t forget about it. Weigh equally the hard numbers and the “soft value” which will ultimately open more avenues.
- Measuring Social Media ROI: 3 Things to Consider (socialmaximizer.com)
- How should law firms measure the ROI on social media? Relationships (kevin.lexblog.com)
- How to Create a Jaw Dropping Social Media Strategy in 5 Steps (quicksprout.com)
- Law firm social media success is being measured like a video game (kevin.lexblog.com)
- What is social media marketing? (marketing.yell.com)