What is one “like” really worth? Well according to Edge Rank Checker, not much.

A facebook comment is more valuable than a “like” and not just a little more valuable, but 4x more valuable. Edge Rank Checker “analyzed how many Clicks a Post received against each major metric (Likes, Comments, Impressions).” Here are the results:

• Average Clicks Per Like: 3.103
• Average Clicks Per Comment: 14.678
• Average Clicks Per Impression: 0.005

This means that the more people who actually comment on your posts, the more clicks you’ll receive. So, if your goal is to gain “likes” on your posts or on your fan pages, you should maybe rethink your priorities. Creating content that is intriguing enough for people to actually comment on is going to get you 4x more engagement then a simple “like.”

Now lets take it a step further. What’s more important than comments is shares. If someone likes your post or page enough to share it with all of their friends, you’re doing something right. Thinking back on the post I wrote about how to increase your blog comments sometimes simply asking for people to share or comment will increase the amount of people that actually interact with your page.

According to Edge Rank Checker, “more elaborate techniques will include creating “Sharable” content. Current popular objects that are being shared are funny and/or entertaining images or videos. The trick is to get the fan to “share” this photo/video/etc. with their friends. Make the photo/video/etc. something their friends would actually want to see.”

Related articles

• Facebook Comments four times as valuable as Likes (cyberjournalist.net)
• What Every Social Media Marketer Should Know About EdgeRank Checker (socialtimes.com)
• Facebook’s News Feed Boosts Engagement By 29% (allfacebook.com)
• Study: Auto-Posting to Facebook Decreases Likes and Comments by 70% (insidefacebook.com)
• Posting to Facebook: The Truth about Third Party Applications (adage.com)

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