Happy Diwali

212465,xcitefun happy diwali Happy Diwali

Happy Diwali to staff members of Abraham Harrison in India, Nepal, and  Mauritius, where Diwali is a national holiday, and to our Hindu staff members globally!

From Wikipedia:

Deepavali or Diwali, popularly known as the “festival of lights,” is a festival celebrated between mid-October and mid-November for different reasons. For Hindus, Diwali is one of the most important festivals of the year and is celebrated in families by performing traditional activities together in their homes. For Jains, Diwali marks the attainment of moksha or nirvana by Mahavira in 527 BC.

Deepavali is an official holiday in India, Nepal, Sri Lanka, Myanmar, Mauritius, Guyana, Trinidad & Tobago, Suriname, Malaysia, Singapore, and Fiji.

The name “Diwali” is a contraction of “Deepavali” (Sanskrit: ??????? D?p?val?), which translates into “row of lamps”. Diwali involves the lighting of small clay lamps (diyas or d?pas) in Sanskrit: ???) filled with oil to signify the triumph of good over evil. During Diwali, all the celebrants wear new clothes and share sweets and snacks with family members and friends.

The festival starts with Dhanteras on which most Indian business communities begin their financial year. The second day of the festival, Naraka Chaturdasi, marks the vanquishing of the demon Naraka by Lord Krishna and his wife Satyabhama. Amavasya, the third day of Deepawali, marks the worship of Lakshmi, the goddess of wealth in her most benevolent mood, fulfilling the wishes of her devotees. Amavasya also tells the story of Lord Vishnu, who in his dwarf incarnation vanquished the Bali, and banished him to Patala. It is on the fourth day of Deepawali, Kartika Shudda Padyami, that Bali went to patala and took the reins of his new kingdom in there. The fifth day is referred to as Yama Dvitiya (also called Bhai Dooj), and on this day sisters invite their brothers to their homes.

While the story behind Deepavali and the manner of celebration varies from region to region (festive fireworks, worship, lights, sharing of sweets), the essence is the same – to rejoice in the Inner Light (Atman) or the underlying Reality of all things (Brahman).

 Happy Diwali


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Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to the industries’ leading companies. Chris is based in Washington, D.C.