9 important reasons to blog

Dan Reich over at Forbes has some great insight as to new reasons why all entrepreneurs should blog. Here’s my take on each one:

blogging done right 9 important reasons to blog1. It’s your new resume. As long as its well-written and clearly displays your areas of interest and/or expertise, a blog can only serve as a positive supplement to any other CV materials.

2. It’s your new hiring tool. And vice-versa. Always check out potential employees and their online presences. No judgement– but if they’re the voice behind a marshmellow escort service, they may not be the best match for the digital media firm you’re applying for.

3. Network with new people. There’s a large difference between accepting everyone who sends a friend request your way and actually investigating those who you may similar interests with on blog sites, Twitter and LinkedIn. Look at past employment, look at mutual friends and look at content. Your blogs may complement each other and serve as perfect SEO tools to help one another out.

4. Turn messy ideas into neat ones. Use your blog as a blank canvas. Brainstorm, do story webs, do free writes and have your friends give input. Don’t put something out there, just to put it out there. Refine it, you’ll probably find hidden gems that you didn’t know you had up there to begin with.

5. Get some peace of mind. It’s relaxing! Grab a glass of Pinot, (over 21-er’s only, please *disclaimer*) and practice idea #4. There’s no more rewarding feeling than unleashing your ideas on a blank screen and seeing where they take you. You might just be the next Pete Cashmore, or even Chris Abraham! (And we all know how much he practices idea #4 :-))

7. Create your own PR machine. Your online presence is your biggest tool and your biggest weapon. This is an age where you are just as likely to succeed at a career of marketing yourself as you are marketing someone else. Read up on successful bloggers and see where their followers are coming from. Copying can sometimes be the most sincere form of flattery. Promote what you love, and the golden rule of blogging may just serve you in return.

8. Juice up your writing skills. Elementary, my dear. Mechanics will irk me until I’m 84 and probably can’t type anymore. (Hope not!) Have a free Sunday? Look at the history of your blog and how far your writing skills have come. You’ll be astounded!

9. Produce more, consume less. Marketing Conversation has an endless battle over this one. Quality versus quantity. You know the upshot– if you have something to say, say it and say it well!

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