Birding the Net launched on October 10th. Visitors to over 100 Websites will come face-to-face (kind of?) with avian visitors, serving as clues to find more birds. These Websites include AOL, Discovery Channel and Slate. The initiative launches in conjunction with 20th Century Fox‘s The Bigs Year.
“Birds are the best possible ambassadors for the environment and this will help people see them in a whole new way. This is about fun — but it’s also about getting more people involved in taking action to protect birds and the planet we share with them. And with this unprecedented use of social media and the web, we’re also making it clear that this is not your grandmother’s Audubon.”
-David Yarnold, President and CEO of Audubon.
Birding the Net offers the chase found in real-world birding. Players will be challenged to spot dozens of species on different Websites that real birdwatchers do outdoors. Animated birds will fly across homepages, perch on mastheads and set up shop in birdhouses that anyone can install on personal pages. If you click on an animated bird, you’ll be sent to the Audubon Facebook page to collect “bird cards.” There may just be a prize involved…a voyage to the Galapagos Islands.
- Dallas County: Two Audubon Centers Stand (smudailymustang.com)
- Upcoming Events (abirdersnotebook.wordpress.com)
- Mass Audubon blames climate change for shifting bird populations (junkscience.com)
- Audubon Guides Go Mobile, Put Nature at Users’ Fingertips (prweb.com)
- HawkWatch and Hawkwatch Festival & Green Bazaar at Greenwich Audubon Through Nov. 20 (janetserra.wordpress.com)