When it comes to marketing, you want your company Website the top of the page on the first page of a Google Search.
There are many tools out there to help SEO specialists; here are a few of the good ones based off of a recent Crunchyblogger article.
1. Google Analytics
Google Analytics gives you insight into your website traffic and marketing effectiveness. It helps you track your sales and conversions, while helping to measure your site engagement. It can track email campaigns, banner ads and offline ads, as well as identify your best revenue source.
2. Google Website Optimizer
Google Website Optimizer helps you listen to your visitors by receiving direct feedback from them. It makes it easy to increase your site effectiveness and visitor satisfaction, which leads to higher conversion rates and a higher return on investment. You will also receive a clear report that helps eliminate guesswork, and will help you find out what leads to the most conversions.
MailChimp makes email newsletters easy. It can help you design e-newsletters, share them on social networks, integrate them with services you already use and track your results. Using Mailchimp through social sharing allows you to increase the impact of your message.
4. Google Webmaster
Google Webmaster helps to increase trafficking to your site. It allows you to find out how Google crawls, indexes and ranks your site. It can analyze your search data, showing how many people see your site compared with how many people click on it. Google Webmaster can also send you email alerts to tell you if your site has malware or generates errors.
Your company can use Mediafeedia for its facebook profile and pages. It allows users to manage multiple accounts at once, receive email notifications from users’ fan pages and allows easy reply through email, as well as the ability to schedule posts with pictures and links. Mediafeedia makes managing multiple facebook accounts easy.
Similar to Media Feedia, Cotweet helps you manage your twitter accounts. Although Cotweet can be used for both Facebook and Twitter, you’ll most likely have a different social media strategy for facebook than you will for twitter. Therefore, by using Cotweet for Twitter and Media Feedia for facebook, you are able to easily differentiate between these two platforms to make sure each are reaching your target audience effectively.
SEO Specialists don’t have easy jobs-they have to thoroughly understand search engines and how to get businesses on the first page of a Google Search while at the same time maintaining their ethics. However, with the help of these six tools their job can be just a little bit easier.
- Is Google Inflating Analytics? Search Engine Watch (#SEW) (hyperdiskmktg.wordpress.com)
- Some Nifty SEO Bookmarklets To Make You More Efficient (seomoz.org)
- How to Add Your WordPress.com Blog to Google Webmaster Tools (vibesbyrutchie.wordpress.com)