At Gerris digital we capitalize on our own domain everyday. With it, we’re able to sync our multitude of social media accounts, pertaining to both our clients and our work culture. We’re able to showcase President Chris Abraham and the abundance of eclectic ideas that dominate his talented head. We’re able to publicize the bloggers and Twitter users who have helped us with all our campaigns. And we’re able to dictate what, when, and how we brand ourselves and our clients. Two years ago, The Future Buzz wrote a post sharing the reasons you should blog on your own domain and not just Tweet or utilize Facebook. The reasons haven’t changed, if anything they’ve become stronger than ever.
“The point is that if you have seriously embraced the notion that every company is a media company, you should be prepared to self-publish, on a domain you control and own, pretty much forever.”
Author Adam Singer refers to the act of self publishing as platform agnostic. Marketing.fm defines platform agnostic as- “your platform will work with my platform.” Owning your own domain means that everyone’s platforms can work within yours, it also means that users will share your content on the platforms that they prefer. All of a sudden you’re able to focus on the quality of the content instead of the multitude of channels to share it.
Stream-based platforms do have their merits. They’re great for conversation but if you’re planning on archiving data, you could be looking at page 16 or page 144. Many marketers forget how important archiving is. I don’t know about you, but I want my thoughts and ideas to outlive me. That’s how we evolve as technology experts, as marketers and as purveyors of social media. I’d personally like both Steve Jobs and Mark Zuckerberg’s archived brains delivered pronto.