Eloqua has always surfed the technological curve, assisting in the development of automated marketing and demand generated software. It combines direct mail, e-mail, instant messaging and web analytics for marketing firms. Today Eloqua joins the AppCloud crew, creating a hub for B2B marketing applications and enabling them to connect directly with Eloqua’s platform. Its new marketplace includes free connections to Lithium Technologies, Jigsaw, ON24 and more than 20 other leading social, data and conferencing applications.
Benefits in a nutshell:
Save time. Integrating both sales technologies and marketing technologies is God’s gift to marketers with busy schedules.
See all your information in one place. You get a complete picture of your buyer. You’re viewing all interactions by your customers, perfect for analyzing their impact on revenue.
With a few, short clicks, businesses can integrate different applications and gain a single, more thorough view of their customer. Instead of exporting attendees from one webinar and slowly uploading them to Eloqua for follow up, install the cloud connector to your webinar host and skip a few steps in a lengthly process.
For more information, check out the Eloqua blog’s article on the launch.