One thing that we always think of, and we SHOULD think about when developing our social media presence is the message we send out, how and when we send it out. A lot of conversation will take place around the accounts we are managing, but as marketers, we need to filter or manage the contents we want to spread out.
It is a critical task to decide and pick out the contents we share, post or tweet because every single thing we say will affect the development of the social media profiles. And the worst is, there is no delete button on social media history. There might be things that we send that are not really bad things or destructive but are way off the track for us.
In order to give us guidance on what to say, when to say it and how much we say it, we should design a plan, a message framework.
Alyssa Dahl discusses more about what a message framework is:
Message Framework is the structure for categorizing your posts and social contributions on Facebook, Twitter, YouTube, Flickr and other social spaces. These social messaging categories allow you to map your messages into categories or buckets and provide a structure to your outbound messaging. Within each category, designate a specific tone for each type of messaging. For example, a brand-focused message may have a professional and positive tone, but it should avoid sounding superior or boastful. An educational message will position your company as an industry expert with an informational tone. Each message category will address a specific target market within your online community.
We build the profiles, and the profiles’ personality through contents. And we would like to build them effectively.
- Social Media Devolution (uncommonsensesecurity.com)
- The Four Stages of Social Media Adoption (avaya.com)
- Social Media Case Study: Brooklyn Museum (readwriteweb.com)
- Social Media Relationship (socialmediafish.wordpress.com)