Twitter is testing an update that could herald a major advance in their marketing platform. They are now testing geotargeting with their promoted products. This will give marketers even more targeting of their audiences, not just by user interest but also by where they are located.
Zachary Rodgers in his Twitter Conducts Geotargeting Test states that:
The test Applies to Twitter’s Promoted Accounts and Promoted Tweets ad products, but not to its most visible Promoted Trends ads. Trial advertisers will be able to target Promoted Accounts ads by country while Promoted Tweets can be more granular -supporting either country or metro area delivery in the U.S. The company would not disclose specific advertisers in the test, nor would it say how many users or advertisers were involved.
Twitter said in a statement, “We continuously launch features to enhance the advertising experience on Twitter. As with all of our advertising efforts, we are watching this test closely and will use feedback from advertisers and Twitter users to fine-tune and iterate on the feature.”
Twitter has proven its influence when it comes to marketing and advertising. This feature, if accepted and implemented will be a good service not only for marketers but also for customers.