Facebook Marketing Tactics

facebook money hat thumb1 Facebook Marketing TacticsThere is no doubt that Facebook is huge. There is no doubt Facebook changed the way we communicate. And there is no doubt that Facebook has been effective when it comes to marketing and branding. Companies and organizations have enjoyed the power Facebook offers and have leveraged the over 600 million users of the site.

Big companies and small businesses took their chances with Facebook and experienced it, they have revealed the opportunities and the lessons they learned to everyone. Through their stories of success and failures we should all know by now how to use Facebook to our advantage.

So, for businesses that are still having a hard time with Facebook marketing here are some proven Facebook marketing techniques as listed by Jeanne Hopkins in her “7 Proven Facebook Marketing Tactics” :

  • Be interactive, fun and helpful. When people get on your Facebook page they are looking for some kind of interaction. Don’t disappoint them. A hardware company offered their Facebook links, applications, and engaging information, and within a short time added 26,000 fans.
  • Embed videos on your Facebook page. There is no reason you have to send people to YouTube to watch your videos. Keep ‘em on your page.
  • Create a connection between Facebook and the outside world. I read a case study where sales reps worked with local retailers and promoted their events through Facebook updates and photos.
  • Create contests on Facebook. In order to enter one contest, a company made people comment on a thread announcing a giveaway in Facebook.
  • Integrate traditional advertising with Facebook. The Facebook icon/logo is well known and it should appear on more print ads. It’s a great way to promote contests that encourage people to sign up on your fan page.
  • Use Facebook to grow your email list, and visa versa. One company used their email newsletter to boost awareness of their Facebook page. They then promoted their email newsletter to their existing Facebook fans. The end result was growth in their email list and in their fan base.
  • Introduce a new product on Facebook. People who sign up to be fans on your Facebook page are your most loyal customers. Reward them by giving them the information about a new product before everyone else. If you do it right, they will help you promote it to others.

With these proven tactics along with your own creative strategies, utilizing social media or Facebook in particular will be a great marketing tool for you.

Facebook Marketing Tactics


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12 thoughts on “Facebook Marketing Tactics”

  1. Pingback: Facebook Marketing Tactics | Marketing Conversation™ | How to Make Money with Facebook

  2. Pingback: Facebook Marketing Tactics | Marketing Conversation™ | How to Make Money with Facebook

  3. Steph

    Except that making people comment or Fan you on Facebook to enter a contest violates the Facebook terms of service. If you get caught, you could get your company’s Facebook page removed. Bad idea. Please correct your article so that people don’t try it.

    1. Robin Pangilinan Post author

      Facebook Pages Terms

      1. Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities).

      2. You may only administer a Facebook Page if you are an authorized representative of the subject of the Page.

      3. Pages can only post content and information under the “everyone” setting.

      4. When you publish content or information to your Page we have no obligation to distribute your content or information to users.

      5. If you use a Like Box or similar widget off of our site to promote your Page, others will be able to copy and place the widget elsewhere.

      6. You may not place a Like Box or similar widget in an advertisement.

      7. If you collect user information on your Page, Section 9 of this Statement also applies to you.

      8. If you display any content on your Page that is an ad or could be construed as an ad, that content must comply with the ad requirements of the Advertising Guidelines.

      9. You may not establish terms beyond those set forth in this Statement to govern the posting of content by users on a Page you administer, except you may disclose they types of content you will remove from your Page and grounds for which you may ban a user from accessing the Page.

      10. You will restrict access to your Page in order to comply with all applicable laws. For example, if your Page includes content not suitable for minors, you will use your Page to block minors from accessing your Page.

      It does not say here that it is forbidden to hold a contest. Anyway, we can always twist the game and let it fit the rules, creativity, creativity, and creativity, that is the only thing we will need to pull something out to make it acceptable. :) Thanks.

  4. Steph

    Except that making people comment or Fan you on Facebook to enter a contest violates the Facebook terms of service. If you get caught, you could get your company’s Facebook page removed. Bad idea. Please correct your article so that people don’t try it.

    1. Robin Pangilinan Post author

      Facebook Pages Terms

      1. Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities).

      2. You may only administer a Facebook Page if you are an authorized representative of the subject of the Page.

      3. Pages can only post content and information under the “everyone” setting.

      4. When you publish content or information to your Page we have no obligation to distribute your content or information to users.

      5. If you use a Like Box or similar widget off of our site to promote your Page, others will be able to copy and place the widget elsewhere.

      6. You may not place a Like Box or similar widget in an advertisement.

      7. If you collect user information on your Page, Section 9 of this Statement also applies to you.

      8. If you display any content on your Page that is an ad or could be construed as an ad, that content must comply with the ad requirements of the Advertising Guidelines.

      9. You may not establish terms beyond those set forth in this Statement to govern the posting of content by users on a Page you administer, except you may disclose they types of content you will remove from your Page and grounds for which you may ban a user from accessing the Page.

      10. You will restrict access to your Page in order to comply with all applicable laws. For example, if your Page includes content not suitable for minors, you will use your Page to block minors from accessing your Page.

      It does not say here that it is forbidden to hold a contest. Anyway, we can always twist the game and let it fit the rules, creativity, creativity, and creativity, that is the only thing we will need to pull something out to make it acceptable. :) Thanks.

  5. Nick Stamoulis

    Good tips. When it comes to social media marketing, the key is to be active and continuously provide good, relevant content. It takes time and effort, but it’s worth it. There is no point in setting up a Facebook page and then not doing anything with it.

  6. Nick Stamoulis

    Good tips. When it comes to social media marketing, the key is to be active and continuously provide good, relevant content. It takes time and effort, but it’s worth it. There is no point in setting up a Facebook page and then not doing anything with it.

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