After integrating Facebook last year, Huffington Post now integrates Klout to their articles to find their top influencers. The Huffington post is an American News site and content aggregating blog which was founded by Arriana Huffington, Keneth Lerrer and Jonah Peretti, which is effectively using social media to drive traffic and gather opinions and views of their subscribers. They announced the use of a Twitter module and how they will analyze the data to identify their top influencers based on Klout score. According to Megan Berry in her “The Huffington Post Uses Klout to Identify Top Influencers”:
We’re excited to play a role in The Huffington Post’s next evolution. On each article page, there is a Twitter module (pictured below) where users can see the latest tweets on a given topic. When top influencers start talking about the topic, the “Top Influencers” at the bottom gets populated based on Klout score. When you hover over a user you can see their Klout Score, Klout Classification and the on-topic tweet that got them into the module (see second image below).Eric Hippeau, CEO of Huffington Post, shares “Using Klout to understand influence seemed like a clear next step for us and we expect it to increase engagement and allow us to highlight the right influencers on a given topic.”
This will give Huffpost subscribers more interaction and they could easily sort out the articles about their interests.
