My boss and good friend, Chris Abraham, was recently interviewed by The Decoder and while the whole article is worth a solid read for anyone looking for insight into the new marketing world, the part the spoke to me most was:
What’s the first thing you do when you get the office in the morning? Or, how do you start your day off right?
No office. None of us have an office. We’re 100% virtual, and spread across 12 countries. No commute unless you want to pedal over to the coffee shop. So, what I do when I get up in the morning? The first thing I do in the AM is make coffee and check my email. We’re a global 24/7 shop and sometimes I am in NY or DC and sometimes I am in Berlin, but I check email, then I check servers (we have several dedicated servers) and then I check Twitter (@chrisabraham and @chrisabraham) and Facebook (facebook.com/chrisabraham and facebook.com/chrisabraham). Then I check my Google Apps calendar for the day’s calls. Then I try to read the papers (FT, NYTs, WSJ) and then peruse Google Reader and the folks I am following on Twitter.
Anyone in a cubicle right now should be working from home. It saves the business money. It saves the worker money and stress. It even helps save the earth by drastically reducing the amount of resources duplicated between home and office and eliminating the commute. Plus, it’s just way more cool.