Transcript:
Earned Media
Is not the same as paying bloggers to write positive things about your brand.
Absolutely not!
Paying bloggers to write positive reviews will backfire
And then your brand will be tainted
Remember
Bloggers are journalists
Bloggers are the new journalists
And news travels faster than ever
However just like old media journalists
Bloggers are swimming in an ocean of information
Your company is doing amazing and newsworthy things
Your company has a story
But that story will get lost in the digital shuffle
Unless you reach out to the right bloggers
Getting your story into the hands of the right bloggers is all about
Digital Public Relations
Earned Media is honest
Earned Media is never forced
Because a company engaged in Earned Media understands
Earned Media is the result of putting the right information in front of the right people
People are waiting to write about your brand
They just need your brand brought to their attention
Abraham Harrison
