If you’re not already online, check out some Google search to see where you are mentioned.before you dive right in. If you’re not using your voice or moderating comments about your brand, chances are that hasn’t stopped other people from doing it. A good way to start is to simply listen and gage what your brand looks like in the online space. Perform a simple
This is very important to do. It all comes down to measuring thrice, cutting once. It is also important if you think of yourself as being a brand new gold Ellen Ewart offers you to ask before you take the first cut:entering a new tank: spend some time acclimatizing. Here are some questions that
- How have others perceived your brand? Is it in line with your corporate identity?
- Is yourfamiliar or trusted?
- Has anything you’ve done in the recent past been controversial? If so, how have people reacted amongst themselves and has yourresponded in any way?
- Is therein how people interpret your brand?
- Are there any consistentassociated with your brand? Check keywords between sites that mention your brand.
- Do people believe that you fulfill your brand promise? If not, how far do you fall short?
- Are there any media outlets that don’t cover your news? If so, identify how to reach that audience.
- Are your press mentions positioned accurately?
- Do your employees participate in any conversation about your brand? Do they properly understand your brand’s promise?
- Perform this type of research on your closes competitors to get a sense of how each fares.