According to Amit Agarwal, by way of Patrick Altoft, the French village, Eu, is under water when it comes to their name in search on Google, “The query “eu” is fairly popular among Google users but a lot of potential tourists may be missing the scenic beauty of this French town as it doesn’t rank that well in search engines,” French Town Changing Name to Improve Ranks in Google.
Eu, a small town in North France, ranks rather poorly in search engines as “EU” may mean lot of other things – it could refer to the more popular “European Union” or search engines might relate that term to the .eu web domains of Europe or even the Chemical symbol for Europium.
The query “eu” is fairly popular among Google users but a lot of potential tourists may be missing the scenic beauty of this French town as it doesn’t rank that well in search engines.
Marie-Françoise Gaouyer, the mayor of that historic town, has therefore decided to change the name of that town with a few extra syllables to improve organic rankings. Residents of the entire town will now vote to choose the new name, with Ville d’Eu (Town of EU), Eu-le-Château and Eu-en-Normandie as the top contenders.
This change in name could take as long as 5 years to become legal so Marie-Françoise could instead consider advertising on Google pages via Adwords or the town may hire an SEO firm to boost their rankings. [via]