Daryl Wilcox Publishing (DWPub) published an excellent 12-page white paper last week that is an excellent primer on digital PR for anyone in the PR industry. It’s free and is called: Online PR in action – an introduction to implementing and measuring a digital PR programme.
I’d go as far to say that it should be required reading for anyone that hasn’t yet explored the potential of audience and keyword planning, and PR-led content as a strategy for influencing SEO
On that last note, I would love to share The SEO Benefits of Blogger Outreach and Earned Online Media if you have not already seen it.
If you have not yet seen my deck about online PR and blogger outreach, please watch it below — also, feel free to check out my digital PR insights: