When I sell Gerris digital‘s blogger outreach and blogger PR services I tend to focus on the initial promotional and profile benefits associated with having hundreds of highly targeted organic earned media blog posts show up almost overnight on behalf of our clients. If you would like to know what this sort of campaign looks like, check out our case studies.
That’s not it, there’s more. As I have mentioned before, unlike SEM, these blog posts, reviews, and mentions are permenant and not ephemeral.
Finally, there is the issue of the powerful and amazing SEO benefits associated with having over 100 bloggers choose to write about your brand, product, campaign, or service.
Unlike pay-for-play services like Review Me, PayPerPost, or IZEA, the blog posts written by the bloggers we reach out to are not pay per post, they are earned media. When my team and I reach out to our A-Z list bloggers along dozens of verticals targets, it is up to each blogger to choose to accept our message and decide that what we’re offering is worthwhile to post or Twitter.
There is real power associated with this sort of thing. Like any journalistic or consumer-generated promotional pitching, results are not guaranteed; however, we have done this for over two yearsd and our penetration, success, and results have improved over time.
If you want to see the sort of posts that are associated with this kind of blogger PR pitch outreach, here are some examples:
- Thank You All Who Supported International Medical Corps!
- Thank You Operation Survivor Bloggers
- Thank You International Medical Corps Bloggers
- Thank You Again Survivor Corps Bloggers
- Thank You Fresh Air Fund Bloggers
- Book Promotion with Blogger PR
I am always to allow these things to be as transparent as possible. What’s more, linking back to all of the fine blog posts that bloggers have shoehorned into their busy days is sort of a link love thank you.
And, to be honest, Google thinks were the bees knees because the content that our messaging drives real content. In all cases, we’re at the mercy of the blogger — if we’re not smart, generous, engaging, charming, positive, responsive, and even supportive, we’ll get tarred and feathered, and so will out client.
We’re better than that.
With each blogger outreach that results in a hundred or more organic earned media, highly-textual, brand-centric, keyword-dense and diverse, and often times almost completely based on the Social Media News Releases (SMNRs) we create for the client, the level of powerful Google, Live.com, Technorati, Ask.com, and Yahoo! love is not only formidable, but, over time, and much sooner than you think, both our social media new releases as well as our blogged content can challenge our clients for top-spot, which is OK because we’re not their competitor.
Here are some examples of client SMNRs we especially like, feel free to check them out:
I have almost ten-years of SEO experience and have always done things the right way, and Social Media and Blogger PR is the right way. None of us coerce any of our bloggers into blogging, we’re just able to figure out how to appeal, how to give, how to engage, how to message, and how to ask for what we want from our long tail list of upwards of 500 A-list blogger and 30,000 B-Z list bloggers.
Anyway, if you’re interested in learning more or getting on a call with my Director, Dan, my CEO, Mark, and/or me, pop me an email and we’ll sort it out.
(Via Marketing Conversation)