The internet can be, in my strongly held opinion, a very effective marketing vehicle for persuasive outreach. Most political media consultants don’t believe this or understand this or want to believe or understand this. Many of them get their consulting fees by putting together television and/or radio commercials and buying media time. They view the internet as a fundraising and grassroots organizing medium.
WebGuild has come up with some telling numbers. So far, in 2008:
Barack Obama has spent $1,000,000 on Google ads.
Hillary Clinton has spent $67,000.
Obama spent $99,341 on Yahoo Web Ads.
Clinton has spent $9,186.
Obama spent $58,000 on Yahoo search ads.
Clinton $0. Nothing. Nada. Zippo.
Obama spent $4,900 on Facebook advertising.
Clinton $0. Nothing. Nada. Zippo.Oh, and on Twitter (this one’s on me):
Barack Obama has 24,188 followers. Barack Obama is following 24, 258 people.
Hillary Clinton has 3078 followers. Hillary Clinton is following 0 people.
WebGuild then goes on to point out that the Clinton didn’t pay internet related firms a penny for February ’08. Don’t know if that’s because they didn’t have any scheduled payments or they just didn’t fork over any payments period. IN that same time , the Obama campaign paid internet consultants $93, 162.
But wait! Her campaign ended up paying her ad consultants $997,000 and her media consultants $2,540,000.
Joe Trippi is right. Hillary Clinton’s campaign is the last campaign of the 20th century. Hopefully.