Based on a friend of mine who will be posting adolescent lit book reviews on her future web site, I have jumped-the-gun and dropped shipped lots of fantastic books to my team to get them to learn more about what we do at AHLLC as well as to write cool book reviews for this blog.
As they say in that awful HR/OD/motivational training training, Win-win-win-win-win; also, WI-IFM? Well, they get to keep the book! And, of course, fame, fortune, and they will, in their insightful brilliance, become thought leaders.
Wow, that might just be a win-win-win-win-win-win-win-win-win-win-win-win!
We’ll be featuring some of the coolest, hippest, snazziest, most futuristic and innovative books from the last few years, including “Cluetrain Manifesto” and “Pattern Recognition” (for the right people) .
Based on the summer reading list over at The Buzz Bin, I am drop-shipping books to interested team members who will promise to write nice little book reports for Marketing Conversation. So far in the queue is “The Long Tail,” and “Everything is Miscellaneous” but there will be more, that’s for sure.