RSS syndication is the most important new media technology in the last twenty years. In fact, long after blogs, social networks, and newspapers, RSS, RSS2, and ATOM (or their future incarnations) will be left.
RSS syndication is transformational. It promises to tightly weave together all the disparate properties, and all the random voices into something very powerful.
Reuters just signed with Pluck to add the RSS feeds of select bloggers and blogs into the wire service that Reuters provides to major newspapers and mainstream media outlets.
Why don’t you have an RSS feed that is feeding into the blogosphere? Why aren’t part of the global online conversation? Wouldn’t you like to be part of a wire service?
RSS feeds aren’t limited to blogs. Abraham PR is a web site, a CMS, and yet we have an RSS feed, too.
Every web property, be it your corporate CMS, your flash site, your blog, your social network, your social bookmarking service, and your next generation media exercise, should have a current, updated RSS XML feed.
In fact, your site can have many: news, press releases, updates, jobs, sales, schedules, and bios.
Within the next five years, the traditional method of surfing the web using a browser will be passe, most consumption of online content and media will be done through other means such as phones, cell phones, pagers, PDAs, TiVo, Satellite, ad even your bedside Wi-Fi/AM/FM RSS alarm clock.
Let us help you design your RSS syndication strategy; let us help you develop and launch your syndication strategy, as well.
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